خلاصہ

Profile

An ambitious, self-motivated individual who has the necessary skills, personal attributes and
managerial experience required for a successful career at higher level. Boasting an academic
background and a proven track record of bringing value to business, as well as possess valuable
customer facing skills and an agile technical mind that can come up with innovative
technological & managerial solutions to seemingly intractable problems.

Key competencies & concepts
 Advertising
 Consumer Psychographics
 Media Planning
 Media Buying
 Data Warehousing
 Business Intelligence
 Object Oriented Programming
 Data Structures
 Database Management
 SSRS

Programming Languages
 C
 C# & ASP.NET
 SQL Server 2008/2012
 Oracle Sqlplus, PL/Sql, Forms (Oracle 11g)

BI Development

1 ) Responsible for managing the business intelligence tool i.e. Qlikview11 which has
been deployed for visualizing the advertising industry trend of all mediums as well
as the database archiving & integration. Update it on Bi monthly basis by
performing the Data warehousing technique by extracting the database in to
QlikView, Cleansing of the Data by the Stored procedures on SQL Server and
SOP’s on QlikView and loading those tables to the main presentation layer of the
dashboard (ETL).
2) Have developed BI dashboards on QlikView platform consists of all media in one
dashboard for our respective clients which are mentioned below.
*) Eastern Product (Vital)
*) Brighto paints
*) PEL
*) Haier