To be an outstanding performer in target oriented and highly competitive world of FMCG sales with a knack for creating competitive advantages for the customers/clients. To build a Track record of successful performance, year after year. To Gain valuable middle management exposure in Target planning, Sales forecast, Trade handling, Distribution handling, Team building, Field Promotion Management, Cost Designing and implementation.
• Compilation and execution of given Plans/Objectives to attain Zone/Area wise Primary/Secondary Sales and Products/Packages Availability Targets.
• To gather Market’s intelligence information on regular basis.
• Training, coaching & motivating the sales team and to ensure that the sales staff is trained on product knowledge.
• Regular Market visits to supervise/monitor the proper execution of set objectives/plans to ensure the attainment of desire results and to cultivate strong relationship with current and potential dealers especially with Key Accounts and Wholesalers.
• Market Intelligence regarding Market Share, Trends, Analysis, Availability, Competition Activities etc. And communicate the same timely and accurately to seniors for better monitoring and controls.
• Supervise/ensure the proper injection/placement and optimal utilization of Company’s Assets in the market i.e. Refrigerators, Deep freezers, Chillers, Shelves & Signage etc.
• Supervise/monitor the Stocks transactions at all levels against Planning and Forecasting.
• Distribution Management to ensure the proper execution of sales operations.
• Zone/Area Management through Geographic Analysis, Potential Estimation, Infrastructure Analysis, Coverage Analysis and Call Frequency Analysis.
• Supervise the Segmented point of sales Execution through focusing on Trade Channels to achieve the set objectives of Commercial Leadership.
• Provide expert to the distributor to manage transport fleet system in an efficient and cost effective manner.