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خلاصہ
Manager - Planning & Strategy, Fashion/Retail Industry
I am a top-performing and award-winning professional with international experience planning, developing and implementing retail strategies across multiple channels. Proficient in implementing sales growth strategies, improving operational efficiency, and maximizing profits to achieve business objectives.
I am adept at defining strategic orientations and marketing plan for the category. Skilled in overseeing collection and analysis of consumer and market insights for the category to ensure consistency of new product development with the country’s needs. I am instrumental in increasing revenue and profitability, analyzing market trends, launching new products, and formulating sales strategies. Progressive career positioning teams to surpass ambitious sales and business objectives, while liaising with brand marketing teams and providing store based feedback to ensure continuous improvement. Ability to maintain long-term vendor relationships, while ensuring outstanding customer satisfaction and business retention.
My key skills includes Planning & Strategy Management, Merchandise Planning, Product Development & Management, Category Management, New Business Development, Retail Store Operations, Inventory Management, Sales/Business Analysis, Revenue/Demand Planning, Trend Forecasting, Marketing Planning & ROI Reporting, Visual Merchandising, Brand Management, Ecommerce Analysis (Google Analytics), Team Building & Leadership and Problem Resolution
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.
پراجیکٹس
تجربہ
Manager, Planning & Strategy
Hold full accountability for executing trade and promotional plans within approved budgets. Render keen eye for details to assess and forecast sales, distribution, new channels, and competitor’s analysis, revise business performance and adapt plans according to changing circumstances. Provide robust assistance to the management in launching and developing new products through sales plan, event execution, and supply chain coordination. Record market share by bringing in-store innovations to market. Guarantee timely deliveries of inventory by end-to-end management of the supply chain. Create merchandise mix and customer driven assortments through user defined attributes. Oversee launch of Maria B fragrances to ensure development of new category into product portfolio.
Key Accomplishments
· Oversaw market trends and retail KPIs to formulate retail strategy and merchandise assortment plans while coordinating with the creative design team.
· Examined important information and devised customized sales policies to identify, explore, and support gaps/opportunities for each retail environment.
· Ensured inventory turnover through stock allocation, inventory replenishment, mark-down campaigns, and inter-store stock transfers via close collaboration with area sales managers.
· Achieved bottom line results by analyzing shopper’s insights and designing category promotional strategies and sales plan for retail environment in liaison with brands team.
· Attained desired objectives and goals by coordinating with internal/external stakeholders.
· Raised sales of ready to wear line in Maria B from .5B to 2B in three years by introducing data analytics.
Key Projects
· Perfume project in Maria B
· Jewelry project and Low Cost Line in Maria B
Business Development Associate (S-Luxe)
Played an integral role in directing store operations, conducting stock audits, and delivering post season reports, including sales & product trends. Developed business-related concepts and executed business plans in an increasingly market place.
Key Accomplishments
· Succeeded in developing and meeting sales goals by implementing merchandise buying and assortment plans.
· Developed channels and concept notes through liaison with public relations and marketing departments
· Actively contributed in attaining Polo and Armani to Pakistan official outlets.
Sales Partner (Retail Division)
Designed a 360 degree appraisal system report to cover all major KPIs while making appraisal system. Shoulder the responsibility for handling and controlling stock levels while interacting with main frame systems. Handled inter-branch transfers while coordinating with various branches.
Key Accomplishments
· Facilitated retail division in boosting sales by advising customers on the shop floor to meet sales targets.
· Selected as Branch Champion and received best dressed partner award at John Lewis Flagship Store in Oxford Street in recognition of the achievement of excellence.
· Enforced control over complaint handling process and ensured resolution for partnership’s new operating system.
