خلاصہ

Long-Term 20+ Years’ Exposure  in Building Material ,FMCG & Sheeting industry


     Business Development | Sales ( B2B - B2C - Retail ) ~ Trade Marketing


                                   Reporting Line:      CEO               


About:


As a hands-on leader, I am not afraid to roll up my sleeves and disrupt the status quo. But first, in every organization I observe, respect and learn from existing talent and I believe very strongly that trained & motivated team makes a difference between possibility and impossibility. Therefore my true legacy remains the leaders and innovators I have created in each of my teams.


 By virtue of my roles, I have been part of Management Committees at different organizations which gave me an insight to overall business and helped me enhance my business management skills.


 Specialization:  


 Strategic business planning that how to address company’s direction I.e.   Performance Management, Staffing, Management Proficiency, Developing SOPs,     Financial Planning and Strategy, Process Improvement plans to keep RGM at   optimum level.


 Distributor / Dealer’s network modernization with horizontal & vertical sales   growth.


        Corporate sales channel upgrading with  focus on                                                    3C’s “Consultant – contractor –customer”


       Brand management, channels development in accordance with BPPC.


       Administratively head HR, Supply chain & Production departments  Stile  & FF        Steel


       Team building & motivation through on the job / off the job training inputs

تجربہ

کمپنی کا لوگو
HEAD OF SALES
Tabish Corp – {Globex International}
نومبر ۲۰۲۱ - موجودہ | Lahore, Pakistan

Institutions  Sales Network – Dealers sales  Network  –                                                                       2021 to date      
Job specific responsibilities:
§   Executed strategic decisions & responsibilities assigned short & long terms sales goals by analyzing cost / benefits proposition.
§   Led The Team Of 12 nationally To Handle Corporate and dealer network sales channels effective & efficient way.
§   To liaison with zonal offices regarding sales budgets, recoveries product distribution of product lines
§   To had strict vigilance on receivables and formulate  strategies to minimize credit and eliminate bad debts in private & public sector institutions .
§   Established competitor’s intelligence network for product’s quality, price, discount and evaluate their strong and weak points for business growth.
§   Educate sales team on Integrated Management System (IMS) I.e. ISO9001,14001 & HACCP

کمپنی کا لوگو
Head of Sales
FF Steel Frontier Foundry (PVT) LTD
ستمبر ۲۰۱۹ - اکتوبر ۲۰۲۱ | Lahore, Pakistan

                                               
Industry: Building material (Steel Sector)
Channel Head: Dealer network - Corporate Sales & House hold network,
Sep 16, 2019 – Oct 20, 2020
Ø  Member of SMT ( Senior Management Team)
Ø  Handle company’s business Rs. 10 billion / annum
Ø  Led the direct sales team of 21 included RSM Dealer network &Project sales. Administrative head of Marketing, Logistics, HR.
Ø  Got Trophy for ever highest record breaking sales 120%  in the history of FF Steel
Ø  34% sales grown over same period last fiscal year.
Ø  Conducted RCS (Retail census survey Central Punjab) and taken horizontal growth by adding 50 dealers, 22 contractors & builders.
Ø  Recovered stuck Rs.47.7 million that gone beyond 180+ days in aging from contractors & builders.
Ø  Higher the sales > Lesser the AR against SPLY.
Ø  Ensured sales team must be highly motivated; result oriented by providing training inputs and incentives.

کمپنی کا لوگو
Assistant General Manager - Sales
Shabbir Tiles & Ceramics Ltd
مارچ ۲۰۱۲ - جون ۲۰۱۹ | Rawalpindi, Pakistan

Channel’s Head: Dealer network & Project network
Ø  Handled company’s business Rs. 3 billion / annum
Ø  Led the direct sales team more than 40 individuals. Administrative head of supply chain & Production
Ø  Member of Management Committee & Reporting to Director Sales
Ø  Enhanced the culture “Dare to try rather than fear to fail” in organization.
Ø  Transformed the company from credit sales to cash sales and reduce delinquent amount by Rs.68 million in one year.
Ø  Converted 150 credit sales dealers / contractors into cash sales by reducing credit on monthly installments with written agreement. 
Ø  Conducted architectures, departments & Govt bodies’ seminars to awore them about quality of product & designs resulted enhanced business partner’s fraternity by adding 84 nationally.
Ø  Introduced “self-pick” stock from factory and Regional warehouses by dealers and this idea highly appreciated & implemented nationally.
Ø  Eliminated 95% counterfeit Stile products from market.
Ø  Conducted Trade Marketing activities on dealer’s shop and got vertical growth.
Ø  Finalized “Stile” enlistment in MES and enhance coverage on contractors & architectures
Ø  Continuous exceeded sales targets & related objectives year by year resulted promotion from   RSM – North to AGM –sales in 2016 and looked after company’s business nationally.
Ø  Finalized “Stile” enlistment in MES                         

کمپنی کا لوگو
“Trade Marketing Manager ’’
(Refreshment Trading Co (Coca-Cola Beverages)– Kuwait)
اکتوبر ۲۰۰۹ - مارچ ۲۰۱۲ | Sabah Al-Salem, Kuwait

Industry: FMCG                                                                                                   
Job role / Department: Marketing & Sales
Ø  Member of Steering Committee & Reporting to Vice-President
Ø  First time in history of RTC successfully developed & implemented “RED”
Ø  Created business turnaround plan for RTC on 80% contributing volume hyper stores, HORECA, Modern trade and trained 15 sales managers.
Ø  Carried out ATL / BTL promotional activities in line with brand & communication strategies.
Ø  Designed Decentralized consumer promotions & customer focused activities on Key retail accounts resulted 25% sales growth over SPLY.
Ø  Assign Channel wise marketing activities with in assigned budget.           

کمپنی کا لوگو
Sales Manager / Key Accounts Manager
coca cola Beverages Pakistan Ltd.
مئی ۲۰۰۵ - جون ۲۰۰۹ | Gujranwala, Pakistan

Industry: FMCG                                                                                                   
Job role / Department: Distributor’s network & Direct sales.
Ø  Handled company’s business Rs. 1.2 billion / annum
Ø  Led the direct sales team more than 20 individuals including MDO & SMOs
Ø  Exceeded sales targets & related objectives by wide margin and nominated in                     “Coca cola Annual excellence Award 2006”
Ø  Prepared “fix coverage plan” for sales team with defined objectives that was highly appreciated and implemented in whole Franchise.
Ø  Promoted as Key Account Manager Franchise and covered consumer & retail market through Trade marketing & Channel development teams.
Ø  Devised, developed and executed marketing plan for coke key accounts & conversion plan for Pepsi key outlets.
Ø  Steered brand launch – Fanta Citrus, Kenly water for Coke key accounts                
  

کمپنی کا لوگو
Trade Marketing Officer / Distribution Officer
Pakistan Tobacco Company Limited
دسمبر ۱۹۹۸ - مئی ۲۰۰۵ | Lahore, Pakistan

                                                                                           
Job role / Department: Handled Distributor’s network & Trade Marketing
Ø  In first leadership role, assigned to smallest & remote market--- and steered team to deliver highest growth in country, an all-time record 128%.with all brand wise/pack wise target achieved
Ø  Double digit growth by all key indicators i.e. 22 % more DD, 26% more VDD and less 11% in wholesale , resulted got promotion in next grade in very 1st year of my employment
Ø  In Lahore, promoted to larger market to apply proven volume growth and performance improvements. Boosted sales 16% with 105% related objectives achievement. Elevated distribution coverage to 97% urban and 81% rural, resulted I was only chap in central Punjab secured “B” grade in annual appraisal.
Ø  DIGITAL MEDIA PLATFORMS: Abandoning expensive multi-college tour in favor of one spectacular event that was broadcast on TV and digital media.
Ø  Developed 5 “Bench mark distributors” and made record.
Ø  Conduct “Retail Excellence Programs” & 121 consumer dialogues to get retailer’s loyalty and brand switching respectively.              

تعلیم

University of the Punjab
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MS/MBA‎
Specialization In Sales & Marketing
1998

پیشہ ورانہ مہارتیں

ماہر Branch Support.
ماہر Business Development Process
ماہر Business Profitability
ماہر  Delegation and Motivation Skills
ماہر  KPIs & Objective Setting
ابتدائی Mandarin fluency
ماہر Market Share Analysis
ماہر Multicultural Team Building
ماہر Product Distribution Skills
ماہر Sales Growth Analysis
ماہر Team Building

زبانیں

ماہر اردو
ماہر انگریزی