Job Description:

Translating a vision for online marketing into a coherent digital marketing strategy
Developing and executing integrated online strategy with wider company marketing plans
Complete Digital Marketing Plan Strategy Design and Execution for Ecommerce Business
Project Planning for Pre-Launch, Launch and Post Launch for Digital Branding and Customer Acquisition
Leading and Guiding digital marketing team
Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
Running PPC campaigns and measuring ROI
In depth Campaign Optimization and Keyword Selection using Broad Match, Broad Modified Match and Phrase Match
Keen Eye on ROI, ROAS and ROR
Managing Campaigns Optimization Score
Increase brand awareness
Making sure marketing plan is in alignment with marketing budget
Analyze marketing plan and performance using KPI’s
Working with senior employees in development of overall business plan
Web detailed Audit of Digital Entity
Reviewing and analyzing client sites for areas that can be improved and optimized
Preparing detailed strategy reports
Identifying powerful keywords to drive the most valuable traffic
Writing powerful calls-to-action to convert visitors
Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites and social media accounts
Developing link building strategies
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Compiling and presenting SEO guidelines

KPI Analysis and ROAS / ROI Profit Tracking on daily / Weekly / Monthly basis, projecting the Month End Cash inflows and Marketing Budget Management
Analyzing the profitability of Compaigns of all Social Channels / SEM for lead/Conversion/revenue generation and Search Engine Marketing.
Coordination with top management in order to facilitate them with data analysis to make business decisions.
Managing Team of Paid Media Buying Google AdWords, Facebook Ads, BING, Yahoo Ads.
Supervision of Paid Media Buying for Lead Generation and PPC
Daily Paid Search Profitability analysis with targeted KPIs.
Geographic Performance Analysis.
Ad Scheduling and Bid Management.
Forecasting and Projections.
Data Analysis with different reporting tools Salesforce, Power BI and Fusion Tables.
Supply Chain Management and Promotion
Profit tracking, Analysis and reporting for the portfolio of over $ 400 million.
Projected monthly cash inflows based on historical trends.
Average revenue and cost per unit sold.
Sponsored Ads Revenue Analysis Category wise
Facilitating Vendors and worked as Liason between Vendor and Management.
Planning and holding meetups with in-house and affiliate Publishers to bring Business as per the Monthly Revenue Goals.
Translating a vision for online marketing into a coherent digital marketing strategy
Developing and executing integrated online strategy with wider company marketing plans
Enhancing eCommerce by increasing web visibility and traffic
Increase brand awareness
Making sure the marketing plan is in alignment with the marketing budget
Analyze marketing plan and performance using KPI’s
Working with senior employees in the development of the overall business plan
Web detailed Audit of Digital Entity
Reviewing and analyzing client sites for areas that can be improved and optimized
Preparing detailed strategy reports
Identifying powerful keywords to drive the most valuable traffic
Writing powerful calls-to-action to convert visitors
Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites and social media accounts
Developing link building strategies
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Compiling and presenting SEO guidelines

Projects  

Custom Box Printing Company

  Job Description  

PPC Campaigns Designing and Management
Google Display Network Campaign Management
Optimized Budgets for all PPC Campaigns with successful ROI Strategies
Online Conversion Tracking
Campaigns targeted for Call only, Search Network and Display Network
Digital Marketing, SEO, SEM, & SMO.
Social Media Campaign Ad Design and Marketing
Brand Awareness / Engagement Campaign

Job Description
 

Here I worked as Deputy Manager ICT / Digital Marketing providing support to digitally divided regions to provide Technical Support, User Management Training and R&D of New Application Modules
Here I worked as Web and Digital Marketing Head of the in-house e-learning applications, Social Channels Management, and a Master Trainer to train 2500+ Campuses around the Country Nationwide Network of Franchise Schools System.
Succeeded Digitally growing the awareness of Franchise School System from 125 Campuses to 2500+ Campuses within 2 Years
Digitally Divided regions Campaigns on Google Ads, Facebook Ads
Youtube Channel Management and Marketing

Role of ICT & Digital Department
 

ICT & Digital department in Punjab Group & Allied Schools is basically Technical Support Department worked as Support Department between end user i.e., School & College Franchise and the Punjab Group Software Company i.e., Tower Technologies. Here ICT Department manages all the day to day End user Queries (using a distributed online MIS developed by Tower Technologies) from Admissions, Online Fee Generation to generate Fee Challans Campus to Campus, Promotions, Lesson Plans, Ware house Inventory, Supply Chain Management, New Campus and Area Allocation, MOU, Expression of Interest to Campus Creation, GPS Map Location, User Control ID\'s and Use Roles Creation.
ICT plays a key role in User Management, User Rights Management helping its clients i.e., Franchise Schools and Colleges to view there Enrolment, Lesson Plans, Academic Calendar Activities, Inventory, Supply Chain of Goods from in-house Published Books, uniform, School Educational Kits, Interactive Class Room Material with Software Integration and Educational Kits purchase via online Shop Application.

 
SEO & SEM Projects

http://www.alliedschools.edu.pk
http://www.efaschools.edu.pk
http://www.resourceacademia.edu.pk
https://my.pgc.edu/
http://www.allexcel.org

Job Description
 

Online Marketing Google AdWords, Facebook, BING, Yahoo.
Optimizing Paid Search Marketing.
Daily Paid Search Profitability analysis with the Team.
Geographic Performance Analysis.
Ad Scheduling and Bid Management.
Forecasting and Projections.
Profit tracking, Analysis and reporting
Projected monthly cash inflows of Ecommerce Projects based on historical trends.
Planning digital marketing campaigns, SEO/SEM, social media etc.
Outstanding ability to think creatively, strategically, and identify and resolve problems.
Expert in different Link Building techniques and improve the leads.
Identify trends and insights, and optimize spend and performance based on the insights.
Execute on-site and off-site SEO strategies.
Track, report and analyze website analytics.
Analyzing keywords and SEO techniques used by competitors.
Optimize copy and landing pages for search engine marketing.
Conduct on-site and off-site SEO competitor analysis.
Keep up to date with the latest SEO technology, SEO updates, and industry changes.
Measure the performance of digital marketing efforts using a variety of Web analytics tools.

 
Projects

https://www.autotraderuae.com
https://www.visitdubai.com
http://www.dubaiapartments.biz
http:// www.book2park.com
http://www.thebigtickets.com
http://www.apttdubai.com
https://www.booking.com/

 Responsibilities as Assistant Manager of Digital Marketing::

Use SEO analysis resources and tools to audit the company\'s SEO practices and help re-design its SEO strategy.
Assist in the editing and creation of original content that captures the company\'s brand and unique voice.
Research content and SEO best practices to provide recommendations for improving the company’s online presence.
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Optimize copy and landing pages for search engine marketing Brainstorm and develop ideas for creative marketing campaigns.
Onsite optimization of SEO elements.
Build integrated reporting using Google Analytics and other platforms.
Social Media Branding on Facebook, Twitter, Instagram, and Youtube.

Responsibilities as Assistant Manager of IT (UI/UX/Graphics Design)::

Wireframing of Web Entities.
UI / UX Designing of Different Company Pages, Detail Pages.
Understanding business requirements and any technical limitations,
conceiving and conducting user research, interviews and surveys, and translating them into sitemaps, user flows, customer journey maps, wireframes, mockups and prototypes.
designing the overall functionality of the product, and in order to ensure a great user experience, iterate upon it in accordance with user-testing.
Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.
Facilitate the client’s product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products.
Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
Identify design problems and devise elegant solutions.
Make strategic design and user-experience decisions related to core, and new, functions and features.
Take a user-centred design approach and rapidly test and iterate your designs.
Collaborate with other team members and stakeholders.