Community Uplift Programme (CUP)
Designed and implemented communications and advocacy outreach strategy and action plan for stakeholders engagement to successfully achieve DFID funded Community Score Card (CSC) project objectives to Create Buy-in and Influence Key Stakeholders to Institutionalize CSC model as citizen-inclusive monitoring & planning method for Improvement in the Quality of Primary Health Services in all 43 Basic Health Units in district Charsadda of KP.
Developed the conceptual framework for key advocacy messages to influence a variety of key stakeholders, create buy-In and institutionalize citizen-led Community Score Card as an innovative, productive, and sustainable social accountability monitoring tool to improve PHC service delivery in KP.
Developed and disseminated IEC materials and advocacy messages to create awareness among communities on their healthcare rights, entitlements, and the Community Score Card methodology to better health care facilities.
Successfully achieved the establishment of the District Advocacy Forum through proactive engagement with all key stakeholders and evidence-based advocacy to ensure implementation of joined agreed action plans including policy-level issues.
Arranged capacity building training workshops of field staff on communications and advocacy including documenting success stories and photography.
Updated website contents and social media platforms, including news, updates, and success stories.
Sensitized and developed relationships with key media/press to enhance project image and facilitate buy-in.

Helped achieve EQUATEÃ an EU funded, Technical Vocational Education Training (TVET) Project in Khairpur, Dadu and Jamshoro districts of Sindh to successfully achieve project objectives to enroll 3200 poor youth in TVET and equip 1600 rural craftswomen with marketable life skills through the proactive implementation of communications and advocacy strategy and action plan in line with Oxfam Novibs country strategy which helped raise awareness for enrollment and facilitated employability of TVET graduates and craftswoman.
Developed IEC materials and advocacy messages to create awareness and motivation among poor youth to enroll in vocational training and facilitating employability.
Integrated Lobbying and Advocacy into Oxfam Novib programming and influencing agenda and ensured that project activities were advocacy sensitive.
Developed strategic advocacy engagement plans for effective campaigning with Sindh Technical Education Vocational Training Authorities, Micro Finance Institutes, formal and non-formal employment sectors, and other stakeholders to achieve employment and microcredit financing for TVET graduates in rural Sindh.
Provided capacity building and technical backstopping to EQUATE project implementing partner organizations in developing communications materials, documenting success stories, case studies, and photography/video documentaries.
Populated ON international and EU partner\'s websites in line with ON and EU visibility and branding guidelines.

Co-developed/revised strategy on national office communications for World Vision Pakistan, designed to meet the branding and communications needs of both World Vision Pakistan and the World Vision Partnership.
Operationalized and technically supported the emergency/service delivery programs on communications & advocacy engagement.
Facilitated the program manager advocacy & area offices in defining their advocacy goals and developing an operational plan to achieve those goals.
Trained WV and IP staff on citizens\' voices and social accountability methodology.
Managed a steady flow of communications materials (human interest stories, photo libraries, and Vlogs, etc.) for visibility and marketing activities of National office and fundraising support offices around the world.
Catered to specific requests from donors/funding offices for human interest success, need stories, and photos on the impact of the funded projects. Built and maintained donor relations and developed new communication partnerships and alliances to enhance visibility.
Conducted communication needs assessments for projects, programs, and Integrate communication, advocacy, and outreach strategies into proposals and other initiatives.
Managed all communications appropriate for category III emergency humanitarian assistance responses including handling media inquiries, preparing press statements, key advocacy messages, human interest stories, response appeals, field visits, and arranging press conferences.
Supported the National Office in the implementation of brand management and sign-off procedures, policies, protocols, and standards to ensure consistency and adherence to WVIs brand for all communications materials.
Managed & coached a team of five communicators to enhance their capacity and respond to the needs of the programs and partnership.

Awarded best photograph of the year (2010) among Middle East Eastern Europe (MEER) communicators.
Developed written and photographic communication resources for better profiling World Visions integrated child-focused Programmes for the Partnership.
Ensured high standard communication resources for distribution via communications channels for marketing, advocacy, and fundraising.
Closely worked with area teams to identify potential communications/marketing stories which helped raise 8 million USD.
Over 40 specific requests of human interest success/need stories and photographs from the support offices were furnished in time.
Managed the production and printing of promotional materials (brochures, annual reviews, newsletters, reports, case studies, and human interest stories).
Maintained and nurtured media relations and issue-based capacity building for journalists at the area office level.
Managed communication, advocacy campaigning/calls during emergencies (IDP 2009, flood response 2008, 2010, and 2011).
Managed all emergency communications and coordinated with the international media during 2009 (IDP), 2010, and 2011 flood responses.
Managed website contents, developed video logs, documentaries, and maintained databases.

Managed Rawalpindi Telecomm Regions (RTR) public relations department with a budget to the tune of 3 million per year.
Enhanced company image by supporting media relations through proactive engagement strategy; issuing timely press releases, responding to media inquiries, and maintaining a dialogue with key journalists. 
Co-managed all internal and external communications, including media campaigns, visibility, advertisements, special events, developmental plans to enhance the company\'s image by highlighting achievements of the company through print/electronic media.
Managed special promotions proactive media campaigns through print and electronic media to achieve ambitious new telephone connections and billing recoveries targets for RTR

Organized and motivated village groups to form village-based organizations for collective action and promoting principles of participatory community development.
Ensured satisfactory completion of development projects undertaken by the villagers.
Facilitated training to communities on the various components of development practices advocated by SRSC.
Monitored the impact of development interventions and wrote critical reviews, weekly progress reports for the organization and donors.
Carried out baselines on the Impact of development projects undertaken by the village organizations at the district level.

Organized and motivated village groups to form village-based organizations for collective action and promoting principles of participatory community development.
Ensured satisfactory execution of schemes undertaken by the community with the assistance of AKRSP.
Arranged extension-training sessions for representatives of village organizations in collaboration with the AKRSP training center staff.
Managed and organized credit requirements for agricultural inputs and marketing of produce of the village organizations