Company Profile

Durrani Group of Companies was established in 1994 with the mission to produce quality fresh fruits and vegetable for local and foreign customers. The largest export company of Pakistan specially with fresh mangos and Citrus. Durrani group of companies has been striving ever since in the field of the pathology of fruits and vegetables with the aim to make the shelf life of fruits and vegetables longer. Two years before company had launched its Juices and Syrups range in pet bottles with brand name of DAANI. Now the company also has been launched another range of juices in Aluminum Can with brand name of Daani and MIZ Smart.
My Role & Responsibilities
As a G.M my responsibilities is to lead all departments and affairs of the company including, Procurement, Production, Quality, Supply Chain, Planning, HR, Budgeting and costing, Sales & Marketing and Export.

Company Profile
Quice Food Industries was established on March 12, 1990 as a private limited company. Later on December 13, 1993 it was converted into a Public Limited company. The first product was launched by the company was Quice Green Syrup and Rooh-e-Shirin, today Quice Foods has expanded its business to include Juices, Fruit Drinks, Soft Drinks in various packing sizes.

My Role & Responsibilities
Here I am heading an energetic team of ZSM, ASMs, TDMs and TSOs including more than 30 distribution network in Karachi city and upper Sindh.

Company Profile
A multinational company doing different business in various countries like Japan, Dubai, China and Pakistan in both areas manufacturing and trading. SMA Pakistan is involving in business of trading thought the country dealing with imported quality products such as Flooring and Wall Tiles, Sanitary Wares and Fittings, Kitchen Sink, Hood and Hobs, Bath Tubs, Jacuzzi, Sauna, Steam and Shower rooms, Engineered Doors and Office Furniture.

My Role & Responsibilities
Here I was heading an energetic team of Sales Managers and their team for each product group and covering the major cities of Pakistan involving the expertise of Sales Management, Distribution, warehousing & Supply Chain Management, New Development, Showroom Management, Product Planning for target market of Wholesale, dealer Network, Project and builders and corporate sector.

Company Profile
The company was incorporated in 1964 as a Private Limited Company, with the main objective to set up an industrial undertaking for manufacturing of juices, squashes, sherbets, jams, pickles, Tomato Ketchup and preserves from fruits and vegetables. Shezan International Limited was conceived as a joint venture by the Shah Nawaz Group of Pakistan and Alliance Industrial Development Corporation of U.S.A. Shezan became a pioneer in the field of converting fruits into pulps, concentrates and juices. Today Shezan is the largest food processing unit having developed and installed the capacity to meet the country\'s local as well as export needs.

My Role & Responsibilities
Here I was looking after 11 distributors that covered the entire Karachi city with more than 50 peoples of energetic sales force including the expertise of Sales Management, Distribution & Supply Chain Management, New Development, LMT Sales, Wholesale Network, Event Management, Brand Activation, BTL Activity Management and Merchandising Management.

Company Profile
Over the years, Haleeb Foods Limited (HFL) has become a popular feature of family life throughout Pakistan. The first product was launched by HFL was Haleeb milk and today HFL has expanded its business to include Dairy Queen, Tea Max, Just Fruit, Tropico juice, Fun Milk, and other dairy products to its production and packaging lines. HFL has the peculiarity of being the first company in Pakistan to use Tetra Pak’s novel packaging formats, Tetra Brick Aseptic (TBA) and Tetra Fino Aseptic (TFA). Apart from its extensive nationwide distribution network, covering both urban and semi urban areas, Haleeb Foods is also serving international markets in Central Asia, Middle East, Australia and Europe
My Role & Responsibilities
Here I worked as an ASM / TSM & S.E for the Company and led the sales force of the Area. The major responsibilities included generation of business, achievement and monitoring of targets, implementation of trade offers, Sales planning and strategies, gathering the reports of market intelligence, monitoring, training and back checking of field force, to ensure the coverage, availability and effective display of the products of the company in the assign area.