As a Social Media Specialist, my duties include:

Managing all social profiles including Facebook, YouTube, LinkedIn, & Twitter.
Planning of social media strategy for the social platforms of Kissan Engineering, CleanAll Solutions, ToolsHQ.Pakistan & Millennium Cable Industries.
Magento 2 & Wordpress websites handling.
Planning of marketing strategies to help drive traffic and engagement to the website.
Produce content for social media channels.
Keep up to date with any social media trends.
Regularly monitor competitor social media sites.
Create social media performance reports on a monthly basis.
Also acting as a website supervisor to create creative and effective campaigns to drive more traffic and conversions (ToolsHQ.Pakistan/Canada/MCI/KissanEngineering/Cleanall Solutions).
Creating digital ads for Facebook via ads manager for brand awareness and reach potential customers/consumers.
Creation of digital ads via Adwords Express (PPC).
Website traffic analysis via Google Analytics, Google Search Console.
On-Page SEO for Kissan Engineering.
Keyword Research via Google Keywords.
SMS Marketing for Kissan Engineering.
Email Marketing via MailChimp.
Brainstorming new ideas for a boost in sales.

Managing the social media pages for WARDA was a great experience and a
great learning journey. I have a passion for social media because it is an
effective tool for connecting people. It’s the key to developing relationships
with consumers and understanding their behavior. My skills have allowed me
to craft effective campaigns that have received much engagement and
responses and good conversion too. I have also worked with Hootsuite and
Buffer, efficiently managing a content schedule regularly.

As a Social Media Executive my duties included but not limited to:

• Social Media Handling which includes regular posts on social media channels,
Instagram-stories, shoot live coverage during campaigns, etc.
• WhatsApp Marketing for digital catalogs and special offers.
• Planning of social media campaigns to help drive traffic and engagement to
the website.
• Produce content for mobile marketing & social media channels such as
Facebook, Instagram, WhatsApp, Snapchat, etc
• Ensure engagement on different pages and posts on social media platforms.
• Monitor trends in social media tools, applications, channels, design, and
strategy.
• Implementation of post boosting and paid campaign strategies on a social
network.
• Managing almost all activities on the website from uploading of products to
updating web-banners.
• Creation of social media posts in coordination with the graphic designer.
• Providing references for E.Com Shoot.
• Competitive Analysis of Brands.
• Customer Service Supervision.

Established and maintain a centralized archive of marketing materials and communications that is accessible to various functional groups internally.

Monitored competitor activity.
Contributed to and developed marketing plans and strategies.
Maintained, updated customer databases.
Arranged for the effective distribution of marketing materials.
Provided exceptional customer service promoting the company\'s products and services.
Resolved problems and assisted customers with emails, calls and social media.

As a role of social media marketing, I helped to implement the processes and systems to gather, package and interpret data from social media channels. Focused on all things social media including setting up and managing all social profiles, monitoring what is being said about brands and responding when appropriate, engaging with members.