• Leading the Hygiene & Air Care category with key responsibility i.e. brand building, analyzing brand performance & leading the strategic planning process for the assigned category.
• Preparing a brand marketing plan, media plan and other promotional strategy involved in the development of the company\'s long-term planning to expand new business opportunities and markets.
• Developing brand & business plan to continuously expand the category along with base brand management

Marketing Strategy and Execution:
· Achieved 25% sales growth with improved consumer promotion at General Store, Lmts & Imts segments.
· Achieved market share growth of 2% in Baluchistan for Olivola brand and recovered market share in LMT segment.
· Developed strategic direction & communication (thematic campaigns, grassroots activities & promotions)
· Revamp overall brand personality of Mezan Oil brands that generated an overall increase of 12.3% in annual sales.
· Developed consumer engaging digital media strategy to drive user generated content focusing on the campaign idea, resulting in the highest organic page likes, views and engagement rate.
· Briefing creative, digital and media agencies on campaigns & visuals.
· Assist Sr. brand manager in preparation of marketing campaigns, sales analysis and daily routine tasks.
·  Continuously monitor brand performance and competitor activities.
Trade and Channel Development:
· Conduct regular market visits and keep the Franchise / Commercial team updated with the learning’s.
· Designed and executed national consumer promotions for IMTs & LMTs.
· Below the line support such as design and producing POSM.
Innovation
· Closely working with quality assurance, production & supply chain teams to develop new packaging for oil and beverages brands.
· Recommend & support the development of local packaging innovation.

·Launched a 360-degree communication plan for Mezan Canola Oil, Olivola and Cola Next.
·Support Sr. brand manager in preparation of marketing campaigns and daily routine tasks.
·Managed multiple consumer activations.
·Assist in monthly digital content with digital agency.
·Closely working with quality assurance, production and supply chain teams to develop new packaging for oil and beverages brands.
·Daily basis agency/vendor co-ordinations to maximize marketing effectiveness and execution.
·Budget reconciliations

Managed Accounts:
• Engro Polymer and Chemicals
• Novo Nordisk
• Pak Qatar Takaful
• Lucky Cement

• Creating a portfolio of clients and monitoring the ongoing activities
• Managing, reviewing program and delivering the clients creative progress
• Maintaining and nurturing business relations with existing clients
• Organizing and attending clients briefing and presentation
• Briefing to creative department and helping them plan and execute work for clients
• Manage projects and ensure deadline is met and budgets kept to
• Meeting with clients and maintaining good relations with them
• Preparing status updates, cost sheets and creative review on weekly bases

• Plan, monitor, analyze and manage marketing promotional campaigns
• Meeting with clients and maintaining good relations with them
• Managing overall marketing operations in the region
• Managing inventory for marketing activations
• Managing HR for marketing activations
• Design different marketing strategies keeping in view the potential of each territory and location
• Directing, monitoring & control overall staff of the region, with consistent check on performance KPI
• Developing data formats for operations
• Designing presentations of the collected data

• Developing and planning marketing promotion campaigns
• Managing HR for marketing activations
• Developing data formats for marketing activations
• Monitoring marketing activities of territories and takes decisions as per competitor response
• Design different marketing and sales strategies for operations
• Ensure achievement of marketing activation targets
• Tabbing and controlling top clients through customer service
• Considerable increase in sales revenue in activations by applying customer service tools and techniques
• Look after the present company accounts, negotiate and resolve claims and service related issues
• Identify potential targets in terms of business development
• Improve and establish business relationship with new and old accounts
• Reporting to CEO & Head of Business Development

Done surveys and research on Pepsi, Mountain Dew, Fanta, Energy Drinks, Cellular Networks, China Mobile, SAF Games, Pakistan Cricket Board, Habib University and Radio Channels.