▪︎Spearhead the resource management, creative, and brand teams in driving strategic communication, planning of student initiatives, coordinate promotional and internal events, and contribute to projects like TUM Speak, Create & Podcasts, and more.
▪︎Manage external relations pertinent to data and market research and liaison for updating data management system, data structuring, mapping and performance management in the Quality department of TUM SOM.
▪︎Develop strategies for TU Munich\'s Social Media handles, pertinent to ad campaigns, and improve targeting and re-targeting up by 15% successfully, resulting in 2x ROAS

▪︎Negotiate pricing and fees with vendors to achieve and deliver annual marketing and brand plans (~ 8-10 MM PKR) and execute related activities.
▪︎Contribute to BTL planning, execute strategies and generate reports, manage print and outdoor media agencies, and collaborate with in-house creative design for event branding.
▪︎Lead cross-functional teams, manage proposals and stakeholders, ensuring the execution and delivery of required functionality on stalls and stand design.
▪︎Evaluate digital and onsite brand campaigns performance, enhance customer response time by ~30%, and achieve increased customer satisfaction and recall.
▪︎Innovate and successfully implement ideas for diverse collaborators at Hum Food Festival, Dawn Lifestyle and ideas 2018 Expo, attracting and accomodating a footfall of ~200K+