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خلاصہ
Totaly 15 years of experience in marketing and sales. The first seven years in a multinational company Dawood Yamaha Ltd catering automobile sector. Switching to the healthcare nutraceutical segment in terms of considering a diversification joined Medics Laboratories as a Marketing Manager where I started developing strategy and the very first year 2013 got 30% growth.
After a great success from 2012 till 2018 as a Marketing Manager, promoted to National Sales Manager and brought a significant growth.
Major responsibilities and tasks performed during this tenure are as followed:
- Sales Plan
- Marketing and Communication Plan
- Finding new opportunities
- New product development
- Line extension
- Digital Marketing
- Electronic Media
- Distributor Relationships (Muller & Phipps)
- Customers and Key Account Management
پراجیکٹس
تجربہ
Marketing Manager
Conventional Marketing
Rejoined Medics after a gap of 21 Months and enjoying the past experience. Till now Launch a product and strategized current products as well.
Alhamdulillah achieved success in terms of growth in Numbers along with recognition of the products.
Tools/Medium used in the plan: ATL (Electronic Media) & BTL Activities.
Digital Marketing
Managed and run e-commerce operations and explored new opportunities in terms of numbers. Eventually hired an additional team to get better results in e-commerce.
Head of Digital Marketing
Working as Digital Marketing Manager
Following are the responsibilities.
Developing and implementing Marketing Campaigns
Establishing online business
Establishing Brands
Maximizing Media Exposure
Actively monitor and address all the negative sentiments on all digital fronts
Responsible for flawless execution and administration of content on all digital assets by closely working and coordinating with all external and internal stakeholders
Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
Ensure budget utilization in a cost effective/ efficient manner
Sales & Marekting Manager
In Medics, I served Medics from 2012 till 2019 as a Marketing Manager where my responsibilities were to strategize Marketing Plan, Marketing Budget, Communication Strategies and above all synchronise these strategies with Sales Plan.
Then I was promoted to National Sales Manager as an additional responsibilities along with Marketing.
