خلاصہ

Enthusiastic Fashion Marketer eager to contribute to team success through hard work, attention to detail and excellent organisation skills. Clear understanding of digital marketing, creative strategy and training in fashion promotions and campaign management. Motivated to lean grow and excel in the industry.

Detailed overview:
I have experience of internships and jobs in textiles, footwear, print media industry and baby apparel.
I have developed skills in
* Social Media Marketing of fashion brands i.e apparel, footwear and cosmetics.
* Extensive market research on upcoming trends as per market scenario.
* Creative/technical ideas on product packaging.
* Innovative ideas on branding and creative marketing.
* Sound knowledge of existing trends and brands in the market.
* Strong graphic content and graphic visuals.(Adobe Photoshop/ Adobe Illustrator/Adobe Premiere Pro)
* Technical knowledge of Visual Merchandising/ Interior design.
* Well versed in descriptive content writing.
* Able to develop brand’s specific image/ PR handling(event coverage/ linkages)

پراجیکٹس

Factors Leading To Predict Fashion Sustainable Consumption In Consumers
Mini Thesis Project on Launching Organic Clothing for Infants by Minnie Minors
Thesis Project on Expanding the existing Product Range of Leena by Bata

تجربہ

کمپنی کا لوگو
Creative Marketing Manager
Wonder Child Pakistan
اگست ۲۰۱۹ - مئی ۲۰۲۱ | Islamabad, Pakistan

▪️Works on initial brand development, i.e visuals and marketing strategies.

▪️Managing the promotional phases as per seasons and apparel collections.

▪️Initiating and paving out the ways to develop a better brand identity for kids wear brand.

▪️Create marketing strategies according to present market scenario.

▪️Create content and engagements for social media campaigns and website.

▪️Works on visual brand development i.e design and layouts.
▪️ Handle social media accounts/ respond to customer queries.

کمپنی کا لوگو
Business Development Officer
2Zee Business Solutions
جنوری ۲۰۱۹ - جون ۲۰۱۹ | Lahore, Pakistan

Prepare client presentations, Follow-ups with clients, Handle social Media,Implement marketing strategies, liaise with corporate clients,manage sample procurement and design layouts, brochures, editorials, company profiles. i.e content along with graphic design.
Majorly worked with brands like ‘ ‘Saba Beauty’, Aodour Cosmetics’, Pepsi, Fast Cables and similar categories.

کمپنی کا لوگو
Internship 2
Bata Pakistan
مئی ۲۰۱۷ - جولائی ۲۰۱۷ | Lahore, Pakistan

I had interned with Bata Pakistan for 2 months (in summer break) after completing my 3rd year of Bachelors in which I had assisted in their design department, advertising department, whole sale merchandising department and retail merchandising (in which I had visited their all outlets within the locality of Lahore). By this experience of internship I decided to do my thesis project on one of their sub-brands.

کمپنی کا لوگو
Internship 1
Shahkam Industries Pvt. ltd.
مئی ۲۰۱٦ - جولائی ۲۰۱٦ | Lahore, Pakistan

I had interned in Shahkam Industries after my second year of Bachelors Honours (in summer break) for 2 month in which I had visited their all departments within the industry. I had majorly assisted with managers and executives in their marketing , merchandising and PPC departments by majorly exploring the international clients, their PO’s and other related information.

تعلیم

Capital University of Science & Technology, Islamabad
ایم فل, Management Sciences‎
Marketing
مکمل
2021
Pakistan Institute of Fashion and Design (PIFD)
بیچلرز, بیچلرز ان بزنس ایڈمنسٹریشن, BS (Hons.) Fashion Marketing and Merchandising‎
Retail Merchandising, Manufacturers Merchandising, Fashion Retail Buying, Brand Management, PR
CGPA 2.50/4
2018

پیشہ ورانہ مہارتیں

ماہر Analysis Of Pakistan Fashion And Textiles Industry
متوسط Business Development Process
ابتدائی Critical and Contextual Writing
ابتدائی Digital Communication
ابتدائی Digital Fashion Drawing
ماہر Editorial and Publication Design
ابتدائی enterpreneurship
ابتدائی Fashion Apparel Collection Development
ابتدائی Fashion category management
متوسط Fashion Illustration
ماہر Fashion Retail Merchandising
متوسط Fashion Shoot Styling
ماہر Fashion Theme or Story Development
ماہر Forecasting Fashion Trends
ماہر Front Office Support
ماہر History Of Costume And Fashion
ابتدائی Line Extension of Fashion Brand
ماہر Official Assignments
ابتدائی Planning Production and Control
ابتدائی Project Management
ماہر Proposal Writing
ابتدائی Public Relations
ماہر Research and Development
ماہر Retail Buying And Sourcing
متوسط SPSS
ابتدائی Strategic Brand Management
ابتدائی Strategic Marketing
متوسط Strategy Consultant
ابتدائی Supply Chain
ماہر Textile Basics
متوسط Textiles And Surface Development
متوسط Visual Merchandising
ابتدائی Wholesale Merchandising

زبانیں

ماہر اردو
ماہر انگریزی