Chief Creative Head 2010-Present
Decor Fashion
Developed the business and the retail network from 6 outlets to 18, all the while managing the production and logistics of the finished goods
Improved on-time store delivery by more than 50% by instituting a delivery schedule, reducing operational delays by re engineering loading and dispatch processes
Implemented processes for inventory management based on weekly sales reports.
Trained the sales staff to give meaningful insights into article movement ensuring efficient replenishment of fast moving items
Remained abreast of upcoming trends of the industry revamping the outlets outlook to meet the modern day requirements of product placement, lighting and sales staff mannerism
Two new launches at the Nishat Emporium Mall and Packages Mall Lahore.
Responsible For
Managing Demand Generation, Forecasting, Planning, sourcing, production and logistics of full range of products
Production Manager 2007-2010
Missoni Pakistan
Developed the in-house fabric dyeing department
Sourced and introduced Multi-head computerized embroidery machines which led to increased production capacity and reduced labor costs
Introduced assembly-line production process to increase efficiency leading to a specialized workforce
Managed the production of approx. 1400 dresses/day working together and leading a team of 375 stitchers.