Reports To: Vice president Marketing & Sales

• Developing marketing strategies, designing new packages and offers for existing and new customers.
• BTL/ ATL /OOH activities, Brand activation, KIOSK, Floats, Door to Door activities.
• Brand Collaborations for events, sales promotions & referral reward campaign.
• Budgeting for marketing campaigns (monthly, quarterly and annual basis)
• Digital media campaigns: SEO, Web, customer portal, social media (Facebook, Instagram).
• Corporate marketing strategy and VAS up-selling & promotional campaigns
• Home VAS promotions strategies via CRM, Invoice inserts / D2D Activities / Email bulletins / SMS.
• Concept and development of creative artworks of offers/VAS for flyers, Billboards, Web and social media platforms.
• Evaluating the effectiveness of each marketing activity and performing SWOT analysis and optimization.
• Analysis of monthly Marketing SOI, New sales, package up-gradation & new demand analysis
• Churn analysis on the basis of pricing, product offering, quality of service and technical support.
• Performing customer profiling and identifying new potential segments in the existing market (penetration).
• New market development (area analysis, customer purchasing power and new area addition recommendation)
• Competitors’ analysis through marketing intelligence to keep management up to date regarding competitors and market trends.
• Maintaining liaison with vendors, exploring & evaluating new vendors for print/electronic/OOH media.
• Enhancing the productivity of sales by using appropriate resources of promotion.

Pakistan
• Managing activities related to Marketing, Monitoring Market Trends, planning Channel and Direct Sales, promotional activities and corporate tie-up activity for maximize Business.
• Looks for the potential clients in the markets, plans the strategies to generate the business
• Assists marketing managers & directors in coming up with focused branding, positioning & marketing tools
• Works within the client\'s budget to produce effective promotional materials and advertising opportunities
• Analyses of competitor offerings, including specifications, market share, pricing, and promotional materials
• Provides written and verbal presentations for client to guide the creation of new marketing plans and strategies
• Monitor design and development of brand merchandise, signage and dealing with vendors.
• Liaising with creative, advertising agencies and production houses for Ads, Voiceovers and designs.

• Successfully conducted 100+ media collaborations for expos, concerts, conferences and cultural events.
• 50+ Business promotional partnerships
• Successful RJ Hunt CityFM89 from detailed written plan, budgeting, activation to Auditions.
• 400+ giveaways were managed for On-Air, Social Media and special occasions/campaigns.
• Build partnerships, design media plans for partners, outlet branding, on-air, giveaways, social media.
• Business Development & Key Account Management (spot/show sales) by Liaising with agencies
• Event Planning & Management for Exclusive, one partner and as Media Partner for third party events
• Monitored design and development of brand merchandize, signage and dealing with vendors.
• Overlook the digital media campaigns in-house and executed by the Signed collaborations
• Managed Voice overs, contents writing, Ads production, ROs, Ad log and On-Airing
• Take sound bites/photographs of the branding, events, activity and make a presentation
• Monitor and produce nationwide network radio report including competitor\'s market activity
• Manage to bring the celebrities/designers/mentors for live sessions/interviews

• Formulated Virtual Dealership Strategy for contractors and consultants
• Brand Activation Berke PPRC in all three market channels (dealership, industry and direct sale)
• Upgraded and integrated Sales/Marketing Information System
• Creating and implementing the marketing plan to drive brand awareness and revenue growth
• Ensured brands’ approval in BOQs of construction companies, suppliers and architects
• Manage the development of products’ promotional materials/merchandise/product display
• Maintain Daily Visit Plan, lead team, accomplish the targets of Dealership & Project Segment
• Retain the existing dealers and build new dealerships and assigning the sales targets
• Organized and hosted company annual events/prize distributions

• Business Development through dealing of computers, laptops, related products and accessories
• Respond to the clients regarding computers’ inquires at front end and through emails
• Managed computers’ hardware assembling, troubleshooting, software installation & ghosting
• Built rapport with customers’ by understanding individual requirements and meeting their needs
• Updated database of potential, current clients and take the follow-up
• Managed Wateen broadband sales.