The primary responsibility of the PPC Expert would be to drive quality traffic to the website for generating leads, strictly monitoring & maintaining campaigns, bid strategy and reporting.
Professional Competencies
· Passion for Search and Internet Marketing.
· Outstanding ability to think creatively, and identify and resolve problems.
· Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
· Ability to clearly and effectively articulate thoughts and points.
· Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
· High levels of integrity, autonomy, and self-motivation.
· Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
· Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
· Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
· AdWords / Bing certification is a plus.
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