PPC Specialist

WHO WE ARE:

The Plum Tree Group. is an award-winning interactive agency dedicated to designing, building, and bringing to market customized, memorable, and meaningful digital products, solutions, and experiences. Since 2006 we’ve helped over 300 start-ups and Fortune 500 clients grow their online businesses. We focus on Information Technology, Business Process Outsourcing, Marketing and Communications, Consulting, and Micro Venture Support Services. We are a certified partner across some of the leading solution platforms powering digital transformation: Salesforce, Vlocity, Shopify, Google Partner, and AWS Partner Network to name a few.

• Managing the day-to-day search marketing activities across multiple search engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns

• Understanding the hot issues along with new developments, working with cross-functional teams to develop relevant ads and landing page content

• Demonstrating a deep understanding on PLA (shopping on google/bing) data feed management from the technical side through ad structure and delivery

• Managing paid social campaigns on top social platforms (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, etc) 

• Developing a deep understanding of client goals in order to forecast budgets, create campaign structures, and take complete ownership of multiple client accounts

• Conducting keyword research, discovery, and expansion

• Reviewing and editing of creative copy; titles and descriptions

• Reviewing and analyzing campaign performance metrics

• Growing and optimizing our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.

• Developing near and long-term PPC account strategies, roadmaps and executing day-to-day tactics that increase revenue, site traffic, conversion, and margins

• Identifying and reporting on key performance indicators, and opportunities for improvement on a regular basis

• Driving continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team

• Staying current with new advances in search engine marketing, competitive landscape, and keyword research

• Partnering with internal teams to drive highly integrated, customer acquisition strategies

• Discovering and testing new partnerships with cutting edge technology and media companies to expand the current advertising portfolio

• Managing relationships with search engines, partners and vendors

• Focusing on ROI, using the numbers to tell your story

• Team and contractor management

KEY REQUIREMENTS:

• Deep familiarity and passion for online marketing and technology

• Strong problem-solving skills and a knowledge of how to ask the right questions, build hypotheses and prove or disprove data insights

• An analytical mind, obsession over the details, and enjoyment of solving problems

• Excellent communication and writing skills

• Familiarity with AdWords, Bing AdCenter, Analytics platforms, etc.

• Familiarity with social ad platforms such as Facebook, Instagram, LinkedIn, etc.

• Experience with Search Engine Optimization (SEO)

• Google certifications (preferred)

• Ability to work on multiple projects at once without lowering customer experience

• A comfort level in working with and managing teams and contractor

Why Plum Tree?

• Fast-growing company
• Flexible working environment
• Exposure to all areas of Digital Commerce & Marketing
• Lots of opportunities for leadership and advancement
• Competitive compensation structure including benefit

COVID-19 Precaution(s):

• Remote interview process
• Virtual meetings

Global COVID and Vaccination Disclosure

Plumtree Group is committed to the safety and well-being of our employees, vendors, and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.