The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for ReachFirst and its clients. This position is primarily focused on paid search ads on the Google, Facebook, Linkedin, Twitter and Bing advertising platforms. This position includes 25% strategy, budget allocation, and 75% hands-on research, implementation, optimization, and reporting on campaigns.
In this role you will:
· Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
· Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
· Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
· Perform digital advertising audits
· Ability to manage multiple accounts and tasks with an effective resolution of conflicting priorities
· Ensure implementation of best practice guidelines and follow company processes
· Must be a team player that is also comfortable working independently
· Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
The skills/qualifications we are looking for:
· Minimum of 2 years of AdWords account management experience required
· Minimum of 1 year of Facebook, LinkedIn, and twitter ads management experience required
· Minimum of 1 year of Digital Agency experience required
· AdWords Certification required
· Google Analytics experience a plus
· Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
· Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
Other Benefits:
· Health Insurance
· Casual/Sick Leaves
· Annual Leaves·
Company Sponsored Events
Reach First is a full-service offshore outsourcing solution provider. We have an office located in Edmonton, Alberta with our delivery center located in Pakistan. Our fully-trained and certified staff is 100% qualified and ready to help with our client's needs. Our set up is safe and secure and our employees are monitored to ensure the privacy of our client's information.