Digital Marketing Specialist

Sabrhub is a remote-based, digital marketing agency composed of skilled marketers and storytellers who do what we love to do, create customized strategies to boost messages that generate connection and cultivate life-changing brands.

This is your opportunity to join a driven, international team with your skills as a Digital Marketing Specialist. The Digital Marketing Specialist will manage client business as an integral part of the marketing team while serving as the project manager for client facing initiatives. In this role, you will manage the development, implementation and optimization of digital marketing campaigns and perform Project management to build the client’s consumer base and drive growth. You will manage marketing content initiatives both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. Success in this position requires skill managing social media and digital platforms, optimizing content and brand messaging, as well as managing time, tasks, and resources to achieve project goals on time.

Responsibilities for this position include:

• Deliver best-in-class client services:
• Understand client's marketing support and creative needs, communicate those needs, generate estimates, secure approval and diligently manage projects through implementation
• Work alongside client's stakeholders, as well as the agency’s team members
• Proactively address client inquiries and concerns, preempting them whenever possible
• Drive for measurable value that delivers growth for both, clients and agency
• Be readily available to meet, via phone calls and video conferences, during client’s and agency’s regular office hours
• Develop, implement, optimize, and scale digital marketing efforts aligned with client requirements:
• Drive for collaboration, integration and alignment of multichannel consumer touch-points, as well as stewardship of the overall customer experience for a seamless, optimized user interface
• Proactively manage digital assets (i.e., website and social media channels) and digital communication efforts (i.e., SEO, SEM, Paid Social, Display, e-blasts, etc.)
• Track, measure, and analyze KPIs (including but not limited to CPA, CPM, CPL CHURN, LTV, Time to Payback), using results to optimize digital marketing efforts
• Provide fact-based clear, actionable reports and recommendations
• Lead digital content marketing efforts
• Understand consumer dynamics, especially as it pertains to their use and expectations of content
• Develop standards, systems and best practices for content creation, distribution, maintenance, and repurposing, including the real time implementation of integrated content strategies
• Leverage data to develop content themes/topics and execute a plan to develop the assets
• Oversee message curating to ensure all content created is on-brand, consistent, and optimized for search and user experience across channels
• Build a testing framework along with measurement approaches to interpret results and rapidly recalibrate efforts to maximize performance
• Support agency business development efforts and promotional activities
• This includes generating Proposals, RFP responses, prospecting and contacting potential clients, as well as actively contributing to agency’s growth and thought leadership
• Provide additional support to Marketing Department activities when and where needed as assigned by the Marketing Director

Key Requirements:

• Bachelor’s Degree in Marketing or related field
• Professional written and verbal English Fluency 
• Access to consistent, reliable, and stable Wifi or Data connection.
• Prior experience in affiliate marketing, lead generation, social media marketing, and/or digital marketing and advertising
• Experience and proficiency with paid search (Google AdWords, Bing Ads, etc.), Google Analytics, and Excel/Google Sheets
• Experience with paid ads for Google, Instagram, and Facebook.
• Working knowledge of search engine optimization practices and tools.
• Familiarity with Canva, Adobe Creative Suite, Survey Monkey
• Strong written and verbal communication skills
• Up-to-date knowledge of the latest SEO and PPC trends, new tools, and practices
• Must be a team player who possesses an understanding of and passion for the goals of the company
• Must be able to multitask, be flexible, and deadline oriented
• Strong attention to detail, analytical skills, critical thinking paired with excellent written and verbal communication skills
• Ability to prioritize and manage multiple responsibilities
• Proficient in various computer programs, online and social media platforms