یہ کمپنی اب اس نوکری کیلیۓ مزید سی ویزنہیں لے رہی۔

Digital Marketing Executive

Second Cup Coffee Co.

اسلام آباد ، پاکستان

درخواست بھیجیں

دسمبر ۲۹, ۲۰۲۰ شائع ہوئی 4 نے دیکھا

Digital Marketing Executive roles and responsibilities:

Develop and manage digital marketing campaigns.
Manage organization’s website.
Optimize content for the website and social networking channels such as Facebook,Twitter and Instagram etc.
Track the website traffic flow and provide internal reports regularly.
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Work on SEO of the website pages.
Promote company’s product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns.
Enhance brand awareness in the digital space.
Drive website traffic and acquire leads.
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
Compile performances report using Google Analytics program.
Keep attention to the updates of Google’s Algorithm.
Conduct keyword research according to the latest keyword research strategies.
Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
Promote the brand’s products and services on various social media channels.
Build social media marketing strategy and execute it through competitive and audience research.
Optimize company pages with each social media platform to increase the company’s social content visibility.
Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
Optimize the marketing conversion paths.
Optimize lead-to-customer conversion rate.
Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
Optimize the landing pages of paid search engine marketing campaigns.
Research and analyze advertising links of the competitors.
Manage the expense and budget of campaigns, and estimate monthly costs.
In-depth website analysis.

Requirements:

BS/MS degree in Marketing or a related field.
At least 3 years, proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
Experience in setting up and optimizing Google Adwords campaigns.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement

Extra Benefits: