یہ کمپنی اب اس نوکری کیلیۓ مزید سی ویزنہیں لے رہی۔

Marketing Manager

Second Cup Coffee Co.

اسلام آباد ، پاکستان

درخواست بھیجیں

ستمبر ۰۸, ۲۰۲۲ شائع ہوئی 436 نے دیکھا

Marketing Manager roles and responsibilities:

Develop and manage digital marketing campaigns
Manage the organization’s website
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Work on SEO of the website pages.
Promote the company’s products and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns.
Enhance brand awareness in the digital space.
Drive website traffic and acquire leads.
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
Compile performances in the report using Google Analytics program.
Keep attention to the updates of Google’s Algorithm.
Conduct keyword research according to the latest keyword research strategies.
Create a social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
Promote the brand’s products and services on various social media channels.
Build a social media marketing strategy and execute it through competitive and audience research.
Optimize company pages with each social media platform to increase the company’s social content visibility.
Achieve audience engagement, website traffic, and revenue by exploiting all digital the marketing aspects of the social media marketing roadmap.
Optimize the marketing conversion paths.
Optimize lead-to-customer conversion rate.
Achieve maximum ROI in paid search campaigns by collecting and analyzing data and identifying trends and insights.
Optimize the landing pages of paid search engine marketing campaigns.
Research and analyze advertising links of the competitors.
Manage the expense and budget of campaigns and estimate monthly costs.
In-depth website analysis.
Manage company’s App
Will report and coordinate with the operations department for all marketing-related work.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from banners to hard copy brochures, menus, and standees.
Will direct and oversees marketing department related all tasks.

Requirements:

BS/MS degree in Marketing or a related field.
At least 3 years of proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels
Experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement