Required for our Flagship Retail Store.
Good reputation and praise, these words illuminate the meaning and foundation of ‘SIFA’. Bringing in extensive experience, dating back to early 70’s three visionaries Kashif Rehman, Faheem Kureshi & Khuram Rasheed of KFK enterprises, pioneered this brand. Their innovation and talent has brought supreme quality fabric and avant-garde designs to the market, under the eponymous label, SIFA. SIFA’s ethereal emblem, a peacock, embodies the splendor of culture, unfaltering poise, and oriental beauty. An artistic vision merges the qualities of the peacock train; transcending beyond subtle displays into engineered design, fabric & wear ability. Innovative, progressive, contemporary & influential; SIFA symbolises the empowered women of present Pakistan. Launching in March 2021, our high-street brand includes Pret wear, unstitched suits, and fabric by-the-yard, a one-stop shop catering to the diverse needs of our clients. We're bringing you unmatched quality combined with aesthetic novel designs at affordable prices; SIFA is here to take your breath away!