Social Media and SEO Specialist

Bachelors Degree in Marketing, Advertising or Business preferred.

 Interest in and aptitude for developing social media and content strategy solutions

 Minimum of 4 years experience as a strategist in a creative agency or digital agency environment

 Possesses understanding of Social advertising campaign management and optimization practices across the biggies, Facebook, LinkedIn, Twitter, Pintrest, Vine and Instagram.

 Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services

 Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development

 Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans

 Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns

 Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams - new business experience a plus.

 Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization

 Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities

 Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums

 Ability to self-manage while managing assigned teams and projects under tight deadlines.

 Major Contacts

 The Strategist’s position requires ongoing and in-depth interactions with the following:  The Strategist reports to the Head of Account Services. As assigned, the Strategist has overall responsibility for leading the client content and social media strategy effort. Within the agency, the Strategist is the leader/coordinator for the client’s social media and content programs and works closely with all agency personnel in determining project scope, estimating, planning, executing and monitoring assigned projects and deliverables. The Strategist will have direct client contact with assigned agency clients and participate in the agency’s new business efforts.

 Responsibilities and Duties

 The Social Media and Content Strategist has four areas of responsibility (specific duties of each are explained below)

 Planning, Analyzing, Evaluating

 Develop workable budgets, media, content and editorial plans and realistic timetables.

 Collaborates with the Account Team in creation of marketing recommendations, strategies and actions for the client.

 Reviews, analyzes and evaluates the following, relative to the client’s needs and objectives: all assigned creative projects, internal agency projects and assigned new business projects.

 Provide client platform / business updates on a regular basis to demonstrate upcoming opportunities and threats to their business

 Defining project scope, estimate and writing scope of works and technical specifications, works with account team in the creation of project specifications and time plans.

 Educates account team and clients and manages their needs and expectations.

 Determines project risk on an ongoing basis, escalates issues as needed.

 Experience in leading complex multidisciplinary projects.

 Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations

Monitors out of scope requests, initiates additional estimates and approvals.

 Team Leading, Coordinating, Managing

 Provides leadership within the agency and monitors work scope against all variables.

 Monitors all strategic activity on assigned projects and communicates status of each project to appropriate agency and client personnel in order to meet project deadlines.

 Act as the team leader on all assigned projects.

 Maintains communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and issues to Director level as required.

 Presenting content and social media strategy deliverables to clients

 Monitoring and enforcing project constraints (schedule / scope / resources)

 Champion internal systems for higher productivity workin

 Strategy and Content Development 

 Competitive site analysis and benchmarking in content breadth, organization and presentation.

 Creating development plans for online content; recommending content types and organization based on user needs and marketing goals, identifying content gaps

 Selecting and evaluating content; developing site content matrix.

 Defining research requirements for web strategy.

 Developing content attributes and classification schemes (content models)

 Understanding of relational databases is desirable.

 Content development and editorial calendar planning

 Familiarity with content management and editorial processes preferred

 Initiates and leads all appropriate project meetings.

 Conduct online media, influencer & partnership outreach.

 As needed assist in the execution of on-going content for clients

 Financial & Administrative

 Work with internal and external managers to identify goals and metrics and integrate those metrics into the content development process.

 Build, track and monitor assigned strategic projects.

 Monitor and analyze online media and other relevant digital communications channels.

 Work closely with clients and account teams on the development of social media programs and strategies

 Prepare reports summarizing the results of social media campaigns

 Strong business and personal ethics