Tapmad TV is an online broadcasting and transmission company (OTT), offering quality content at affordable prices from multiple genres and partner channels. Tapmad Community is comprised of young, energetic & enthusiastic individuals always thriving for new challenge.
• Assist the team in the development of the overall digital acquisition strategy by making and executing media plans.
• Implement digital marketing activities, as per the media plan, across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• To work with the social team for the creation of relevant and engaging digital content calendar for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising/acquisition campaigns (SEM, Display, Social, Programmatic)
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Time Management
Education: Required Bachelors in Business & Marketing from HEC recognized universities/institutes.
Experience: 2 or 3 years of experience in Digital Marketing.
Tapmad is an OTT platform with state-of-the-art features including payment solution, proprietary Adserver, HD streaming & Catch up TV. It has the rights to live streaming over 100 live channels in the categories of entertainment, news, and sports along with several On Demand videos. Tapmad’s main goal for its consumers for them to take their television anytime, anywhere with you; it acts like an online cinema - faster, reliable, and affordable. With the option to pay as you go through multiple payment channels. Easily available on Play Store, Appstore, and the web.