Senior SEO Specialist

Senior SEO specialist – Digital Marketing Manager

• Yearly Bonus, upon meeting company financial objectives.
• Pay rise, year on year in accordance to meeting company’s financial objectives.
• Working from home/Pakistan for a company in the UK.

A start up eCommerce subscription-based Tech Service provider is looking for a Senior SEO expert to run their Digital Marketing Departments by creating & maintaining online technical digital presence. Must handle all search engine optimization operations effectively and efficiently. ensuring #1 organic results across all relevant keywords and categories. The candidate should be able to manage all on-page and off-page activities with other responsibilities.

Minimum 6 years of experience for the position, including knowledge of magento 2 website platform.

Candidate Should be expert on developing and executing the technical online digital marketing strategies. it is the job of the Senior SEO specialist to make the websites show up #1 on the search engine results with other main responsibilities. The SEO expert will analyse websites for improvements, have an in-depth knowledge of keyword research, Google analytics, Google Adwords, google my business, PPC, understand SEO copywriting, serve a liaison between departments.

For detailed list please see below.

In-depth essential important responsibilities

1. Candidate will work within the digital marketing team.
2. Candidate will analyse, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. ensuring #1 organic results across all relevant keywords and categories.
3. Knowledge and experience with magento 2 website platform to conduct Analysis, Technical audit, and modification of the web site's structure, navigation and underlying code in order to optimize for search rankings (“On-site Optimization”).
4. Responsible for our end to end website optimisation strategy and implementation, you will be a technical specialist with deep knowledge and understanding of search engine optimisation and organic customer acquisition
5. Responsible for keyword research and benchmarking site performance against industry competitors. Need to know how to do Long tail keyword research
6. Responsible for constant optimisation and improvement of organic search rankings, domain and page authority and trust. Drive high-quality organic traffic to the website
7. Communicate with the in-house team and external team to have SEO changes implemented.
8. Complete keyword research, writing appropriate meta data/content. Google adwords.
9. Day to day SEO monitoring with various ranking tools including Search Metrics, Google Search Console, Google Analytics google adwords
10. Create SEO strategy to achieve top keyword rankings and organic traffic for the company website (on magento platform).
11. Understand and work on all aspects of SEO including on-page SEO, off-page SEO, and content SEO optimisation.
12. Moz experience or other great SEO software.
13. Generate minimum 3-4 backlinks per month with Off-Page SEO best practices. Build/run a quality back-linking project.
14. Also proficient in internal linking
15. Complete off-page SEO with quality link earning, social media, and other off-page SEO best practices.
16. Complete advanced on-page and technical SEO
17.  
18. Familiarity with SEO and local search tools (i.e. Google Search Console, MOZ, SEMRush, Google My business, Bing etc etc.)
19. Preparing detailed strategy reports. Create weekly/monthly SEO reports and communicate to the wider marketing and management teams
20. Capable of analysing the current SEO situation correctly providing creative and effective solutions to improve the results
21. Keep up to date with SEO, search engine, social media and internet marketing industry trends and development
22. Experience working on SEO projects for high traffic site
23. must have good extensive knowledge and experience in content marketing, content growth and SEO
24. Experience with website optimization tools
25. Running PPC campaigns
26. Writing powerful calls-to-action to convert visitors
27. Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
28. Writing effective SEO content for blog on website and social media accounts
29. Developing link building strategies.
30. Reviewing and analyzing website for areas that can be improved and optimized
31. Knowledge of subscription based software website, content management best practices
32. Excellent English writing, editing and speaking
33. Must have Marketing experience of SEM, SEO, SMM, PPC, online ads preferably within the UK
34. Maintain our White-hat SEO strategy,
35. excellent experience and Familiarity with Google Analytics, google adwords, google my business etc
36. Experience with a Tag Manager
37. Help Design, build and maintain our social media presence.
38. Set specific digital objectives and monitor progress.
39. Generate innovative ideas to increase web traffic
40. Oversee Digital Projects and work within a team.
41. Up-to-date with the latest trends and best practices in online marketing and measurement.

Company benefits

• Working hours between 1pm – 9pm (as We are based within the UK the time difference is 4 hours)
• Yearly Bonus, upon meeting company financial objectives.
• Pay rise, year on year in accordance to meeting company’s financial objectives.
• Working from Home/Pakistan for a company in the UK.
• Flexible lunch times.
• 23 working day holidays per year (inc Pakistan holidays)

Skills

Digital Marketing, SEO backlinks, On Page SEO, off page SEO, SEM, Ad Networks, Blog Marketing, Google Adwords, Keywords, Professional Microsoft Office Suite, Pay Per Click (PPC), Social Media Advertising, Campaign Management, SEO Audits, SEO & SEM, white hat SEO strategy, Google My business, Google Analytics, website optimisation, organic SEO, google keywords, Magento 2 SEO English, google certified, adwords certified, MOZ.