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DIGITAL MARKETING MANAGER - JOB DESCRIPTION

Tech Bay Solutions is seeking to hire passionate Digital Marketing Manager to join our Lahore office. Working in a digital marketing environment, the individual will lead a team responsible for developing and implementing Digital Marketing strategies for our clients and in-house projects.  

The Digital Marketing Manager will also deliver paid campaigns on Google, Facebook, Instagram, Yahoo, YouTube, Pinterest, Twitter, and Bing in order to maximize ROI. This is a great opportunity for a Digital Marketing Expert to widen their knowledge and experience.

DUTIES & RESPONSIBILITIES

·        Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

·        Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

·        Perform ongoing keyword discovery, expansion and optimization.

·        Research and analyze competitor advertising links

·        Develop and implement link building strategy

·        Work with the development team to ensure SEO best practices are properly implemented on newly developed code

·        On-page/off-page SEO

·        Work with content and marketing teams to drive SEO in content creation and content programming

·        Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

·        Create and execute all content writing, Google Ads, Social media marketing, SMM, and SEO strategies.

·        Create and run lead generation campiagns with highly targeting audience in specific industries for higher ROI. 

QUALIFICATION REQUIREMENTS

·        Bachelor’s Degree in Marketing, Business, or related field.

·        6+ years in Google & Facebook/Instagram Ads (Experience in real estate is a plus)

·        6+ years in SEO.

·        Understanding of SEO, SEM, Social Media platforms, and optimization techniques.

·        Exceptional understanding of Google Analytics and other SEO services involving tracking tools, webmaster tools, back-end SEO, and metadata

·        Experience with analytical tools, such as Google Analytics, and marketing automation platforms.

·        Proficiency in SEO tools and tactics.

·        Strong project management skills with the ability to multitask and supervise multiple projects

·        Excellent Verbal and Written communication skills

·        Strong problem-solving skills, the ability to adapt to shifting priorities and align activities to meet organizational goals

·        Experience in identifying and creating campaigns for target audience involvement

·        Experience in setting up and optimizing PPC campaigns on all major search engines

·     Certification in Google Digital Garage

نوکری کی تفصیلات

شعبہِ افعال:
کل عہدے:
1 اشاعت
نوکری کی شفٹ:
پہلا پہر
نوکری کی قسم:
نوکری کا مقام:
جنس:
کوئی ترجیح نہیں
کم از کم تعلیم:
بیچلرز
کیریئر کی سطح:
تجربہ کار پیشہ ور
کم از کم تجربہ:
7 سال
اس سے پہلے درخواست دیجیۓ:
مئی ۲۹, ۲۰۲۱
تاریخِ اِشاعت:
اپریل ۲۸, ۲۰۲۱
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Techbay Technologies

انفارمیشن ٹیکنالوجی · 1-10 ملازمین - لاہور

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