یہ کمپنی اب اس نوکری کیلیۓ مزید سی ویزنہیں لے رہی۔

Manager Marketing

The Oaks Pakistan Private Limited

درخواست بھیجیں

Core Responsibilities

Campaign planning, implementation and analysis.
Develop marketing strategies for promoting the brand via ATL and BTL advertising.
Plan and track marketing campaigns.
Research consumer markets and monitor market and consumers’ trends.
Come up with creative and engaging ideas for marketing products, brand activation and promotion.
Generate names for new products and come up with ideas for new packaging designs.
Telemarketing: Provide information to the callers as well as extracting useful data from them in order to evaluate and improve communication strategy.
Brand Building (Electronic / Print / Radio / Digital / PR)
Ensuring Low percentage of droppages / CPRP/ Grp’s
Manage Media relations and maximize media opportunities.
Media Savings

Team Management

Cross-Functional Coordination

Coordinate with sales staff in order to align department’s objectives with sales targets and objectives.
Planning based on sales distribution network.
Assessment of campaign based on the amount of sales generated.
Provide strategic marketing support to dealers.
Coordinate with Sales Team for identifying potential customers.
Collaborate with Finance department when deciding payment terms with the vendors.

Budget Management

Manage budgets and spends across different marketing media.
Make arrangements of funds/ reserves for marketing/ promotional activities.
Ensure that Marketing expenses are carried out within the limits of the budget assigned to that particular product.
Generate monthly expenses report on marketing expenses and submit to the Director.
Ensure that marketing/ promotional vendor’s payments are made on time.

Competitor Analysis

Following areas must be covered under competitor analysis:
Segments served, market shares, customer base, growth rate and customer loyalty.
Promotional mix (Print, digital, TV, outdoor, unconventional mediums), promotional budgets, advertising themes, AD agency used, online promotional strategy.
Distribution channels (direct & indirect), exclusivity agreements, alliances and geographical coverage.
Pricing, discounts and allowances.
Study competitors, their marketing strategies and general market trends.

Vendor/Agency relationship management

Prepare advertising briefs and coordinate with ad agencies.
Monitor TV, Print, Outdoor and Radio advertising.
Oversee the production of TV, newspaper and magazine advertisements, websites, and liaise with art designers and media buyers.

Others

Oversee Branding work in all branches, dealers’ shops and company’s vehicles as per the need.
Supervise the sign off of marketing literature and campaigns.
Monitor consumer reactions through focus groups and Market Research.
Co-ordinate the launch programs with external customers as well as employees.
To accept additional duties and other tasks in areas other than initially assigned, for reasons of flexibility and availability of work.