· Experience with Google and Bing’s services, including Analytics and Webmaster Tools
· Experience with Google’s Keyword Tool
· A functional understanding of HTML and CSS
· The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
· Proven success in link building and viral strategies
· The ability to deploy an effective local and long-tail search strategy
· A deep understanding of mobile strategy and how it relates to SEO
· A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
· Experience in building inbound organic search traffic and improving SERPs
· A background in creating reports showing web analytics data and site evaluations
· An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
· Familiarity with the best tools in the trade
· Supplementary skills: PHP, UX, IA, CRO, SEM, Content Strategy, Social Media
The Superior Group believes in facilitating Superior Human Beings