Job Responcibilities:
• Work with clients to create digital content strategies which will help them to obtain their objectives
• Manage a team of digital content executives and copywriters
• Edit, proofread and improve writers’ posts
• Liaise with content writers to ensure brand consistency
• Writing creative ads for different advertising platforms and website copies
• Optimize content according to SEO
• Produce technical content such as CMS Manuals, etc. on certain products
• Create and publish engaging content
• Manage all aspects of content production and maintenance for all clients, including blogs, articles, whitepapers, email marketing, imagery and videos
• Create a content calendar which will return maximum ROI for both the client and the agency
• Collaborate with marketing and design teams to plan and develop site content, style and layout
• Manage all aspects of the content marketing process, ensuring all content is promoted to the right audience
• Work with the analytics team to analyse content performance and suggest improvements
• Ensure all content produced meets the client’s objectives and accurately reflects their tone and brand
• Oversee all relationships with external content producers, taking full responsibility for the commissioning, editing and delivery of all outsourced content
• Ensure all content is delivered on time and to budget
• Manage content distribution to online channels and social media platforms to increase web traffic
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.
Key Skills/Experience:
• At least 3-5 years of experience working in the digital sector in a similar role
• English, Marketing or Humanities degree preferable but not essential
• Strong working knowledge and understanding of HTML, CSS, JavaScript, digital advertising and SEO
• Email marketing experience desirable
• Strong attention to detail and outstanding written and verbal communication skills
• Proven track record producing quality content for a range of clients in a range of sectors to a tight deadline
• Partnership and team management experience essential
• Experience of creating and managing a wide range of digital content, including videos, infographics and imagery
• Ability to work under pressure and mange conflicting workloads
Traffic Digital is a leading digital marketing company of Dubai, UAE, offering people and businesses the opportunity to get the most out of their digital/online presence. We cater exclusively to the IT markets of the Middle East, dealing primarily in following services/solutions: Professional Website Design Mobile Marketing Development Animation & Interactive Media Development Web Content Management System Search Engine Optimization Social Media Marketing eCommerce Implementation Outsourcing Services We currently maintain a sub-office in Karachi, Pakistan, and are on a constantly look out for energetic and talented individuals to help us keep our market edge.