· Assist the Brand Manager in designing the overall digital communication strategy of the brand
· Creating, executing and controlling integrated social media initiatives
· Overviewing paid media to brand’s owned and earned channels to increase effectiveness and strengthen earned and own social media.
· To manage Digital wing and coordinate between creative team and design team belonging to an Agency
· Responsible for the development of online marketing campaigns, using the range of media techniques and technologies that are currently available and those which may emerge in future.
· Manage and develop social media channels to build a new database of prospects, as well as engage existing consumer base.
· Understand brand values to make sure the digital execution can maximize the effectiveness to increase brand awareness/ consideration/ evaluation to generate product pull.
· Plan and execute online market research, surveys to understand the needs and insights of the audience
· Website development and maintenance through an agency
SEO and SEM activities for e-commerce business channel.