Job Description
We are looking for PPC / Google AdWords Expert. Candidate will be responsible for managing various PPC campaigns On Google and also ensure that they are optimized to deliver the maximum ROI for the company.
Requirements are as follows:
· Improve ROI for PPC campaigns through proactive bid and position changes.
· Improve traffic quality through keyword research, use of negative keywords, and omission of poor quality keywords.
· Improve CTR through A/B testing
· Should have first-hand knowledge of Google Analytics.
• Expert knowledge to plan and execute all digital marketing, and calls only advertising campaigns.
• Measuring and reporting on the performance of all digital marketing campaigns
• Have a strong grasp of current marketing tools, design campaign structure, ad group’s strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Must have good experience to maintenance and monitoring of keywords i.e. bids, quality score, CTR, impression share, avg. position and other important account metrics
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Must have exceptional communication, interpersonal skills and presentation skills (speaking and visual design).
• Keep update with latest PPC industry developments and trends
NOTE: Its for full time night Job.
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