Digital Marketing Manager

POSITION: Remote Digital Marketing Manager

REPORTING TO: COOThe Digital Marketing Coordinator (DMC) is responsible for the coordination of our online presence and social media platforms, as well as the delivery of marketing campaigns, promotions and initiatives.

This position works in unison with other members of the marketing team to implement and deliver a variety of important strategic initiatives across the entire business. The DMC will significantly enhance the profile and quality of the various online assets and direct marketing initiatives.

Primary duties:

• Execute our social media and digital marketing strategies
• Setup and execute campaigns across a number of online and offline channels
• Manage multiple social media channels
• Implement communications and marketing campaigns including managing the development, design, approval, production and distribution of digital material
• Measure the success of campaigns and introduce new initiatives and ideas to drive traffic to the organisation’s digital platforms
• Develop creative and innovative content for Velantus including social media posts, images, videos and email content
• Manage website content and online marketing campaigns
• Providing design and social media support/advice to internal staff
• Assist managing budget and monitor ROI

Primary Responsibilities Accountabilities

Overview

Social Media

• Develop a monthly social media content calendar
• Improve performance in key areas including reach, engagement, conversion and advocacy
• Develop relevant and engaging content that can be used across platforms
• Develop and implement campaigns which encourage staff and students to generate content across social media platforms

Design and Content creation

• Audiovisual content production and editing for all digital, web platforms with the help of the design team.
• Design of online advertisements, events, and invitations
• Suggest innovative and creative content ideas to help grow the brand
• Be aware of best practice across a number of industries

Campaign Management

• Develop, implement and manage marketing campaigns specific to target audiences
• Develop marketing strategies, campaign plans and industry partner plans that drive sales and traffic
• Generate ideas to improve the effectiveness of campaign implementation
• Targeted marketing in identified areas and industries
• Market and develop program initiatives via other IT startups

Email direct marketing

• Design and develop content for email marketing campaigns that drive sales
• Design and implement email marketing campaigns to target specific customer segments
• Develop email marketing campaigns using the CRM
• Review the effectiveness of email marketing campaigns and implement regular and standardised reporting for campaigns

Project Support

• Support the Marketing Executives in major organization-wide projects
• Contribute to regular meetings with marketing agencies and suppliers
• Provide expert guidance and recommendations

Metrics

• Track and report on all social media and website metrics
• Provide detailed reports of marketing activities, including return-on- investment analysis and engagement
• Prepare and analyse reports on data trends and marketing campaigns.

Key Selection Criteria

• Relevant tertiary qualifications (Communications/marketing/multimedia/digital) or appropriate industry training courses preferred
• 2-4 years’ experience in a similar role or position
• Talent in generating ideas and transforming concepts into persuasive writing and content
• Must have great written communication skills (English)

Knowledge, skills and experience in the following:

• Adobe Suite Skills (Photoshop, Premiere Pro, Illustrator) Preferred
• Social media channel management
• Run Facebook Campaigns, target audience, look-alike audience etc.
• Expert in managing and running Facebook Pixel, Instagram and other similar programs
• Experience in Google Adwords, Google Analytics and LinkedIn
• Eye for detail and design, commitment to enhancing customer understanding
• Demonstrated understanding of implementing a digital strategy
• Experience in content management of websites
• Understanding of web best practice (user experience, usability, testing, accessibility)
• Experience in social media management from a business perspective
• Proven ability to simultaneously manage a number of projects and activities in a fast-paced environment
• Methodical, practical and creative approach to problem-solving
• Personable, enthusiastic, flexible and confident
• Creative and innovative thinker
• Continued desire to learn and grow

A three-month probation period applies to full and part-time positions of more than 6 months.

The list of responsibilities herein are not intended to be all-inclusive, and may include additional responsibilities as required and assigned. It may become necessary to modify/change these position responsibilities from time to time.