The PPC Expert position is responsible for managing various PPC campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. PPC* Manage multiple PPC campaigns through Google and Yahoo.* Improve ROI for PPC campaigns through proactive bid and position changes.* Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords.* Improve CTR through testing effective ad copies.* Should have first hand knowledge of Google Analytics.* Improve conversion and navigation paths through testing different landing pages and identifying best performers.* Run A/B Split and multi-variate PPC tests, assess outcomes and improve campaigns* Create and distribute PPC ROI reports, conversion reports, keyword and campaign performance reports* Should be able to run linkage campaigns effectively.* Should be updated with latest technologies.
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