Job Description

Position Overview

We’re looking for a marketing copywriter with a focus on longform writing. This individual would have a technology background or an understanding of technology and have a marketing and customer acquisition writing background. They will help communicate our brand voice across a wide variety of media including eBooks, white papers, blogs, and much more. This person will be responsible for promoting our world-class IT services and offerings and helping us inform and educate clients about our products and services.

This position will report to the Creative Director and is based in our Zones Pakistan office.

Key Responsibilities

The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The copywriter is primarily expected to:

Meet deadlines and establish priorities that maintain a productive workflow.

• Meet production levels established by the manager.
• Follow standard production procedures to maximize productivity and resources.
• Manage time effectively, anticipating challenges and deadlines.
• Consistently review procedures and work habits to minimize downtime.
• Set and reevaluate priorities as needed.

Write accurate content based on the information requested.

• Use accurate product names, manufacturer names, and relevant content.
• Write copy that meets legal and ethical standards.
• Ensure disclaimers and promotional text meet legal standards.
• Use established trademarks and brand standards.
• Proofread and spell-check copy during production.

Ensure appropriate, consistent, and accurate use of the Zones brand, tone, and voice.

• Increase exposure and awareness of the Zones brand.
• Strive for error-free execution of Zones and vendor brand standards.
• Research and use proper logos, naming, and trademarks in ads and other collateral.

Write compelling copy that evokes a direct response from the targeted audience.

• Implement copywriting best practices while collaborating with designers.
• Understand and distinguish between specific target audiences.
• Must have the ability to translate technical terms into a conversational tone.
• Write content with an SEO/SEM focus in mind.
• Conduct research to obtain information from relevant resources and determine a product or solution's key selling features.
• Proofread and edit existing copy for quality assurance.
• Keep up on the latest industry trends.

The role includes content writing for:

• eBooks
• White papers
• Blogs
• Landing pages
• Emails
• Marketing campaign deliverables
• Online evergreen pages
• Case studies
• Battlecards
• Datasheets
• PowerPoint presentations
• Support for blog posts
• Support for digital signage advertisements

We are seeking candidates with the following qualifications and skills:

Education, certifications, and technology requirements:

• Degree in advertising, journalism, or English
• 5+ years of advertising/marketing writing experience or equivalent experience
• Knowledge and execution of the structure and content of the English language
• Longform writing portfolio examples
• Competent computer skills to perform essential functions using Microsoft Office products
• Effectively communicate information and ideas
• Excellent organizational and time management skills
• Knowledge of principles and methods for showing, promoting, and selling products and services
• Attention to detail to ensure quality, accuracy, and consistency in writing
• Listen to and understand information and ideas presented verbally
• Read and understand information and ideas presented in writing
• Preference is given for understanding of IT and/or having a technology background
• Experience writing for U.S. or U.K.-based organizations
• Ability to apply general rules to specific problems to produce accurate results
• Identify problems and review related information to develop options and implement solutions
• Ability to establish effective working relationships with co-workers and clients

Who You Are:

• Strong communication and presentation skills
• Extreme attention to detail to ensure quality, accuracy, and consistency
• Ability to establish effective processes and manage your own workload
• Someone who is fun, creative, and fits the culture of the team

ABOUT Zones:

For over 30 years, Zones has worked with industry-leading partners to offer comprehensive IT solutions to clients around the world. Our Workplace Modernization, Network Optimization, Data Center Transformation, and Security Fortification solutions lead clients through their digital transformations, and our services offer support every step of the way. That’s what makes us the First Choice for IT.™

Zones offer a comprehensive benefits package

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our team. Our employees enjoy a variety of comprehensive benefits, including health Insurance coverage for parents, spouse & children, life insurance, Provident Fund and EOBI. paid annual, casual, and medical leaves; Provident Fund; EOBI; increments, on-the-house free quality food, gym and much more.

We maintain our unequivocal commitment to and support of equal employment opportunity for all individuals, free from discrimination based on race, colour, ethnicity, religion, national origin, citizenship, marital status, gender, sexual orientation, age, disability, genetic information, or any other basis protected by under the law. At Zones, work is more than a job – it's an exciting career immersed in an inventive, collaborative culture.

If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!

Job timings: 08:00 PM till 05:00 AM

Required Skills