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Digital Marketing / ASO Lead

We're currently looking for a “Digital Marketing/ASO Lead” to help us execute comprehensive multi-channel and multi-touch marketing campaigns. Ideal candidate should be self-motivated, highly focused, and capable of working at a strategic level while simultaneously executing on a tactical level. We’re looking for someone with a strong background in a broad range of channels particularly App Store Optimization (app store & play store) as well as SEO, PPC (paid campaigns), Video Marketing, SMM and analytics. This person must have an eye for impactful, creative development and storytelling – integrated with a natural ability to lead.

Duties and Responsibilities:

Partner with creative team to design and develop content, promos, and press releases for marketing campaigns.
Analyze performance of games on Play Store and App Store.
Setup an ASO strategy to optimize and improve game page conversion rate.
Follow the impact (downloads and revenue) of the optimizations implemented for our products and fine-tune app store assets.
Develop and update the company’s App Store Optimization strategy and guidelines.
Marketing of the games/apps through the internet or any other sources.
Develop quality, full lifecycle programs that are relevant and appealing to target audience.
Design outreach strategy that provides constant contact to customers to drive revenue.
Champion best practices with key stakeholders ensuring vested interest in the success of marketing campaigns.
Develop and analyze key marketing metrics to ensure campaigns are meeting revenue and acquisition cost goals.

Job Specification:

Bachelors/Master degree in Marketing / Computer Sciences from an accredited institute.
3 - 5 years of Gaming Studio/Software House experience managing marketing initiatives for high end games.
Should have knowledge of Different Marketing Strategies for different gaming Platforms i.e iTunes, Play Store, Steam, FB Instant Games, BlockChain
Must have sound knowledge about Algos of different Platforms
Demonstrated experience leading a team of marketing professionals and ability to think strategically and work independently.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Energetic and collaborative team player with the ability to motivate others.