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SEO Specialist

Al-Bari Group Of Companies

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PKR. 50,000 - 70,000/Month

Job Description

Their work includes:

Ensure effective management of company’s accounts on social media
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track down, report, and analyze websites and PPC initiatives and campaigns
Manage campaign expenses while staying within the on budget,
Estimate monthly and quarterly costs and reconciliation discrepancies in coordination with marketing head.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitive advertising links
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Identify trends and insights, and optimize own performance based on the insights
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Audit and analyze social media presences, including digital advertising costs and returns
Develop company’s websites while ensuring best SEO practices
Strictly abide by the rules and policies of the organization

Qualifications and Skills

Requirements include:

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, Web Trends)
Experience with bid management tools (e.g., Click Equations, Search Ignite)