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Digital Marketing Specialist

As our Digital Marketing Specialist, you'll implement, optimize and report on digital marketing strategies for our business. Your work will span various ad platforms for pay per click (PPC) media such as Google AdWords, Bings Ads, Facebook, LinkedIn.

You’ll produce positive results in month-to-month metrics and drive digital media spend to support growth in leads and conversion. Additionally, you’ll support our SEO optimization efforts by identifying and implementing SEO strategies and tactics to support growth of organic traffic.

Responsibilities

Promote corporate agenda with social media tools
Position Arcana Info well with different target segments
The role involves supporting global and local digital marketing programs that target both potential clients and employees
Manage a wide range of projects, including Web analytics reports, organic optimization, social media, paid search marketing, blog implementation
Create and execute project work plans and revises, as appropriate, to meet the changing needs and requirements of the brand
Manage the day-to-day operational aspects of projects
Supervise moderation of all digital channels
Perform testing and quality check of reports and other deliverables
Use appropriate, judgment-based analytics expertise to deliver client value through digital marketing capability
Manage client expectations regarding project details
Work with marketers and recruiters to incorporate/leverage the Internet in their overall marketing and business development planning
Help marketers by designing and delivering effective individual Internet marketing programs, focusing on programs that increase awareness, knowledge, consideration, preference, sales and loyalty
Work with business unit leadership to deliver Internet marketing programs, tied to specific marketing, recruiting and business goals
Assist with the packaging and communication of successful programs
Coordinate data capture and reporting to allow ongoing program measurement and optimization

Persona:

Excellent verbal and written communication skills;
Strong design thinking skills for corporate documentation and communication with external stakeholders;
Creative interpersonal skills and the ability to work well with people at all levels;
Keen attention to detail and a well-organized approach to work;
The ability to prioritize work and to work well under pressure;
The capability to work with numerical information, plus analytical and problem-solving skills;
A diplomatic approach and the confidence to provide support to high-profile company staff and board members;
Management skills;
Team working skills;
Integrity and discretion when handling confidential information;
A sound grasp of corporate governance issues;
A commercial frame of mind

Expertise on tools:

Design (required): Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Social Media Management (required): Hootsuite, Crowdfire, Facebook Page Manager, Facebook Ads Manager and Power Editor, Facebook Business Manager

Content and Analytics (required): Google Analytics, Google Search Console, Google AdWords, Google Tags Manager, WordPress CMS, Google Trends and Yoast SEO

Email (preferable): MailChimp

技能

Front Office Support Adobe in Illustrator Adobe Illustrator Blog Posting Google Analytics Hootsuite Business Dnvelopment Banner Creation Facebook Ads Manager Business Development Strategies

工作详细内容

全部职位:

1 发布

工作时间:

早班

工作类型:

全职/长期工

部门:

Marketing

工作地址:

伊斯兰堡, 巴基斯坦

性别:

没有偏好

年龄:

23 - 27 年

最低学历:

学士

学位头衔:

BBA Marketing

职位等级:

资深专业人员

经验:

2年 - 4年 (Digital Marketing , Social Media Marketing , Content & Analytics)

在之前申请:

Nov 09, 2017

发布日期:

Oct 09, 2017

Arcana Info

· 11-50 员工 - 伊斯兰堡

关注

One Call Bpo is the leading Client-Centric Business Process Outsourcing Company, specializing in Mortgage Loan processing, Insurance Claim processing and Data Entry Outsourcing Processing & Transaction processing services. We assist our clients by managing their business processes to world-class standards, while saving 25% to 50% annually and allowing them to focus on much more important activities. To provide a seamless extension of our client's customer relationship management process by being a premier provider of customer acquisition, customer care, and retention services.