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Content Writer

Arvelon

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PKR. 60,000 - 80,000/Month

We are a skin care start up, with the vision of reforming the cosmetic industry of Pakistan through the use of safe and effective products, specifically tailored for the needs of South Asian skin.
We are a young, fast-growing organisation and are looking for a dedicated Content Writer to create content for blogs, social media, and the company website.
The ideal candidate possesses a passion for cosmetics, as well as writing, with an ability to create marketable content which garners interest and engagement.
This position requires a high level of creativity, research skills as well as the ability to leverage analytics to create data-driven material.
As a small team, we are looking for a genuine self-starter and if you love to take responsibility and manage your own projects, this might just be the role for you.
Ultimately, as a top- performing Content Writer, you should be able to contribute to the development of strategies that will increase engagement and make a real impact.

Responsibilities:

Developing regular marketing content for blogs, social media and email.
Optimizing existing content on the website.
Assisting the marketing team in developing ideas and content for advertising
campaigns.
Identifying customers’ needs and recommending new content to address gaps in
the company's current content.
Conducting keyword research and using SEO best practices to increase traffic to the
company website.
Analysis of traffic and other KPIs to understand user behaviour and adapt content
accordingly.
Work closely with the marketing team to distribute content to users.
Qualifications:
Min. Bachelor's degree in Communications, Marketing, English, Journalism or a
related field. Experience in the beauty sector would be highly beneficial.
At least 2 years’ experience as a content writer, with a portfolio of published articles. Blogging experience will be highly beneficial.
Excellent English writing and editing skills.
Technical SEO skills.
Experience using a CMS.
Demonstrable passion for skin care/cosmetics is a must.