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Social Media Marketing Executive

Cocoon Home

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Oversees all company social media accounts management
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
Audits and analyses social media presences, including digital advertising costs and returns
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitors and develops reports on competitor activity within social media spaces