As the millennium takes a turn, the free flow of information, resulting from the internet and satellite has resulted in a sweeping change in the fashion trends throughout the globe. Responding promptly to the market need, Mian Muhammad Latif, Chief Executive of Chenab Group, visualized a brand catering to such market requirements. ChenOne is a subsidiary of Chenab Limited, formally Chenab Fabrics and Processing Mills Limited. The Group is one of the largest exporters of home textile products from Pakistan. In 1997, ChenOne opened its first branch in Jinnah Super, Islamabad. This was the first store of its kind in Pakistan offering the complete range of Fashion clothing & foot wear, Bed Linen, Kitchen Accessories and Furniture. The tremendous success and acceptance of the idea reflected the maturity of our customers on one hand, and on the other hand, prompted ChenOne to open branches nationally & internationally, so nationally in Rahim Yar Khan & Islamabad (1997), Lahore (Gulberg) and Faisalabad (1998), Karachi Park Tower (1999), Rawalpindi (2001), Peshawar(2002), Abbottabad and Lahore (defence) in 2004, Multan (2005), Sialkot & Gujrat in 2006, Karachi Tariq Road (2007) , Sargodha & Bahawalpur in 2009. Plus Internationally ChenOne opened its branches in Dubai (Jumeriah),Abu Dhabi (Marina Mall),Ajman (New Sanaya), Al-Ain (Bawadi Mall) ,KSA (Al-Thiyafa Mall Makkah and Ollaya Street Riyyadh) and simultaneously during this period. Outlets in Gujranwala,Hyderabad, Kuwait and Musqat are our near future destinations. With the target of opening 50 stores in Pakistan by 2015, ChenOne will maintain its status of being the largest chain of stores in Pakistan.