After not finding suitable auction management software for their needs, the founders of SiteElf embarked upon building the most flexible and easy to understand solution for selling on eBay, Amazon, Overstock, and other marketplaces. The company was founded in 2005 and released its first product in the summer of 2007. The team has extensive experience selling online and in the computer design field. This provides a unique perspective on what is needed and how to fulfil the needs of selling online.

To deliver the highest degree of automation to small and large businesses engaged in eCommerce by providing cost-effective, flexible, scalable solutions that enable innovation at the user level that is our mission.