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- Define and monitor strategies adapted to the readiness and maturity of the market.
- Manage existing CRM programs while expanding their reach and impact, as well as develop and implement new programs with the objective of developing client acquisition, retention, loyalty, and engagement.
- Design and implement contact plans (online & off-line) adapted to different client segments and local market specifications.
- Work closely with Global Digital and Marketing teams to ensure implementation and adaptation of regional strategy and guidelines.
- Research and regularly present competitive benchmarking of CRM and customer experience best practices from industry and other best-in-class players to identify new opportunities and disseminate learnings internally.
- Help define a local calendar for targeted communications, in-app commutations, and in-store in close alignment with market stakeholders, local agencies, and regional/global teams.
- Ensure personalization and optimal client targeting of all communications to maximize the impact and reach of communications.
- Define and implement the rewards strategy for the market.
- Design and produce internal dashboards/reports to provide in-depth analysis of client’s behavior and spending patterns in order to feed functional action plans (Marketing, Communication, etc.) and drive commercial opportunities.
- Require the client data, client knowledge & insights.
- Responsible for directly managing internal customer database and CRM platform (including Loyalty, App CRM, and Delivery).
- Regularly audit databases for quality and accuracy of data collection.
- Responsible for the protection and security of client data, in compliance with international data protection legislation and IT guidance.
技能
工作详细内容
全部职位:
1 发布
工作时间:
早班
工作类型:
部门:
Key Accounts
性别:
没有偏好
最低学历:
硕士
学位头衔:
MBA in Marketing preferred
职位等级:
资深专业人员
经验:
3年 - 7年 (Recent experience in retail. Strong background in developing and managing customer acquisition, engagement and retention strategies)
在之前申请:
Aug 20, 2022
发布日期:
Jul 19, 2022
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