发布 Apr 07, 2021 22 查看
- Manage cross-functional teams to execute projects within assigned timelines and budgets.
- Work with Research and Development (R&D) team and technical team to convert consumer insights into products.
- Responsible for managing and monitoring the category profitability
- Support category head in identifying new product opportunities and launching them in the market
- Reviews all inbox collaterals including user manuals and documentation to maintain accuracy and consistency.
- Initiate market researches to gather consumer insights and utilize these insights to develop product and communication plans.
- Analyze competitor performance and market trends to provide recommendations for category development.
- Work with cross functional teams to execute category plans to meet revenue targets.
- Should have good understanding of digital marketing and e-comm platforms and suggest campaigns to grow the category on these platform
Dawlance Group of Companies
Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, microwave ovens, water dispensers, small kitchen appliances, hoods & hobs, washing machines, dishwashers and air conditioners. The brand also has an after sales network stretching across Pakistan that offers 24/7 customer service. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance's major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience New vision: be Pakistan’s largest household technology solution provider, empowering consumers to meet their lifestyle needs New Mission: create value for all our customers and stakeholders by providing reliable and innovative products & services, while being a responsible corporate citizen
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