Responsibilities:
● Exceptional Skill with Facebook Business Manager, 360 degree understanding of synchronisation between Facebook & Instagram
● In-depth understanding of the differences between the algorithms used behind Reach, Traffic Generation, Brand Awareness, Engagement, etc
● Experience in setting up and optimizing Google Adwords campaigns
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Experience in optimizing landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Up-to-date with the latest trends and best practices in online marketing and measurement
Required Skills:
● Industry experience of running SMM & PPC campaigns over multiple projects
● Strong analytical skills and data-driven thinking, showing a grip on Facebook Pixel & Google Analytics.
● Good knowledge of web technologies and a ‘client-side approach’ to problem solving
● Awareness of industry trends across Digital Marketing, Design and Development
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