We are an innovative provider of commercial software for IT Service Providers, specifically Managed Services and Cloud Computing providers.
We aré currently looking for a 526, enterprise software Demand Generation Leader to join our Lahore office. This role will be the point person for inbound lead generation using digital channels as the primary driver. As the Demand Generation Leader, you will build the digital marketing strategy and execute programs (SEM, social, content. paid webinars, account based marketing etc.)— with a ma to drive quality inbound leads that convert to revenue, and to continually optimize our marketing funnel. In this role, you will manage a small but focused team that is comprised of content marketers, digital marketers, social, SEQ experts and event managers.
In addition to driving new leads, you will optimize our existing marketing automation and nurturing processes through email, content, and social channels.
From a reporting standpoint, you will establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Requirements:
Experience in using several marketing sutometion tools like Hubspot, ActiveCampgion, Infusionsoft and the ability to graduate to big guys against ESP’s like Mailchimp etc... a Experience with enterprise software technology platforms driving inbound demand generation
Telecommunications software applications industry experience is an asset
Proven ability in handling multiple priorities, be well organized and have a structured approach
« Proven ability in building and managing a marketing team
« Ability to coach, mentor and challenge others to deliver results
« Proven knowledge and application of a wide range of online/ digital marketing techniques and concepts, including appropriate and effective social media « Forward looking and creative, with the ability and desire to challenge status quo toward continuous improvement
« Proven knowledge and application of data collection, management and lead nurturing
«Excellent written, interpersonal, communication, and multi-cultural skillz
«Ability to lead and work with minimum supervision and demonstrate a flexible approach to work
Ideally have certifications such as Google &ghyords, Google Analytics, and marketing automation certified (Pardot, arketg or Eloqua}.
‘Other Details:
We offer a competitive salary and a full list of bemefits including:
Wellness program including contribution ta Gym membership
Provident fund
Weekly TGIF
Monthly lunch
We celebrate your birthday
Fur and creative environment with a talented group of developers, great office and awesome team events
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