发布 Feb 15, 2021 14 查看
We are looking to hire Digital Marketing/ E-Commerce Manager for a renounce Leather Industry for their Lahore Office.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
Key Accountabilities
● Through the social channels(content production, PR, etc), increase Customer Acquisition(Follower, engagement), build and maintain the brand image
● End to end responsibility for Organisations online Branding & Marketing, Marketing plan, budgeting,
● Responsible for Marketing Analytics, market research, and analysis of the competition
● Handling public relations and corporate communications
● Developing new and enhancing existing business relationships
● Providing leadership in the design and production of all aspects of visual marketing needs.
Key Performance Indicators - KPIs:
● Social channel follower and engagement(FB, Insta, Youtube, Snap, Tiktok)
● Revenue Growth or market share growth
● ROI
● Brand awareness and perception
● Customer experience
技能
工作详细内容
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