Role and Responsibilities
- Provide recommendations for content development in coordination with SEO goals general and keyword specific.
- Execute on-site and off-site SEO strategies (including link building) for a range of websites with academic industry.
- Bring highly searchable and competitive keywords on the first page of Google (and maintain them), along with the achievement of organic traffic targets and overall business goal achievement.
- Website administration having the basic knowledge of HTML/CSS.
- Development of SEO Strategies for the company as well it's brand.
- Website analysis using a variety of analytic tools including Google Analytics as well as an internal reporting tool.
- In-depth Competitive Analysis.
- Up-to-date with the latest trends and best practices in SEO and CRO.
- Take complete ownership of websites assigned and deliver the results according to target
- Perform full scale audit to understand the full size of the opportunity and depth of optimizations available.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns for e.g (Perform SEM by executing tests, collecting and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns)
- Daily account management and of pay per click (PPC) accounts on Google AdWords, Yandex, Bing and other search platforms.
- Monitor and improve the overall PPC strategy for each advertisers.
- Manage and maintain updates for large keyword lists.
- Develop audiences for remarketing, display and paid social campaigns.
- Management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Report project progress on a weekly, monthly and quarterly basis by using Google Analytics.
- Overview and analyze of social media strategy for all advertisers on all the major platforms, such as Facebook, Twitter, YouTube and Instagram. Besides also monitor and coordinate with Web Designer and Developer team to manage the website pages as per advertiser requirement.
- Deploying successful marketing campaigns and own their implementation from idealization to execution.
- Monitor and evaluate search results and search performance across the major search channels.
Qualifications and Education Requirements
- Bachelor’s degree from a reputable local or international University.
Preferred Skills
- Strong writing and communication skills
- Articulate, confident, natural networker and presenter
- Self-starter with ability to take initiative and multi task
- Advanced knowledge of MS Office including Access, Word, Excel and Power Point preferred
Dignosco is a social enterprise that creates Human Capital through specialized Management Consultancy & College Counseling solutions across Emerging Markets.I had moved back to Pakistan after having spent 6 years in the US and was shocked to see that most private schools and universities were struggling with their students college placements. The most noticeable factors for the decline in admissions to leading universities globally and the college placements for the average student across emerging markets were lack of awareness about higher education opportunities, minimal one-on-one guidance opportunities, and lack of credible counseling resources. It was in this context that I launched Dignosco in 2009 as a social enterprise focused on human capital creation through a Facebook group Dignosco is a social enterprise that provides College and Career Counseling across Pakistan, North America, Europe, Middle East and Far East Asia. We have offices in Lahore and Karachi led by a team of young professionals with background in Social Sciences Research, Investment Banking, Asset Management and Private Equity. They have attended Yale, Oxford, UCL, NYU, National University of Singapore and LUMS.
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