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SEO / PPC Specialist

Everest Global

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We are looking to hire a SEO Expert + Google Ads Expert to work on our UK campaign.

Requirements

You should have worked for UK based companies/clients for 2 to 3 years.
You must be aware of all latest Google algorithms, changes in SERP and trends towards the evolution of search engine market.
As an ideal candidate, you should know about On-Page SEO, Off-Page SEO, and Technical SEO.
You must have knowledge of working on SEO/PPC of UK sites.
Minimum 2-3 Years of Google Ads/PPC campaign creation/optimization experience.
In-depth understanding of SEO.
Experience in using tools like Google Search Console and Analytics for campaign optimization, as well as a range of SEO tools to report on traffic, rankings, etc.
Extensive experience in keywords research of PPC.
Learn and understand the site structure, categories, and back-end, working with the internal team to make sure best practices are followed to generate traffic for the site.
Excellent knowledge/understanding of Google Algorithm.
Should be a problem solver and decision-maker with the ability to handle pressure.
Excellent verbal and written communication skills in English.

Responsibilities

Do keyword research & Identify powerful keywords to drive the most valuable traffic
Developing link building strategies & its executions
Contact and negotiate with webmasters in relevant industry In-depth analysis of potential inbound links to meet quality standards
Coordinating guest-posts on related blogs Identifying and removing any potentially harmful backlinks that could negatively affect website’s ranking
Analyzing keywords and SEO techniques used by competitors