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ASO Specialist

Franklintown Road Foods

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PKR. 40,000 - 50,000/Month

Roles & Responsibilities

Identify opportunities and strategize plans to grow our apps organically on both App Store and Google Play Store through ASO.
Keyword research strategies & optimization in title, full description, short description
Track, analyze, and optimize keywords and rankings for our apps, as well as our competitors.
Work with internal and external teams to produce creative content based on ASO strategies.
Coordinate with internal and external teams to plan and prepare storefront creative assets and copies for A/B testing and implementations into actual stores in multiple languages.
Keep track of version releases for our apps and make sure our ASO updates are accurately implemented into the stores.
Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing titles

Requirement:

Minimum of 2 years of proven ASO experience
2+ years of experience managing campaigns in search platforms
Track record for creating and improving app store placement
You understand the use and value of upper funnel and down funnel metrics
You know how to create A/B tests and monitor to statistical significance
Hands on experience on any third party App analytics tools
Ability to work with precision in a deadline driven environment
Experience managing and handling creative assets & meta-datacopies for Appstore, as well as for A/B testing
Experience with ASO tools such as SensorTower, AppTweak, AppAnnie, etc.
Experience with creative testing platforms such as StoreMaven
Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods