- Creating and managing the execution of marketing strategies for B2B and B2C Cybersecurity brands
- Planning quarterly and annual objectives and roadmaps
- Planning and m anaging KPIs for resources
- Working on organic and paid lead generation for B2B products
- Build lead and manage inbound, social, search, and marketing campaigns (organic and paid)
- Working on sale s targets through Google and other organic platforms
- Thorough on-page, off-page, and market analysis of industry and competitors
- Growth marketing strategies
- Planning quality link-building tactics (no black hat)
- Website Audit with respect to scroll rate, retention, CTR, and conversion rates
- Thorough keyword research
- Working on the site’s WordPress
- Reaching out for guest posts, publications and partnerships
- Working on tools like Ahrefs, AdWords Hotjar, GSC, and Analytics for analysis, reporting, and optimization.
Build, manage, guide, and assess the digital marketing team including but not limited to:
- SEO Team
- Community Marketing Team
- Email Marketing Team
- Content Marketing Team
- Social Marketing Team
- Paid Marketing Team
Qualifications:
BBA or MBA in marketing
Relevant Experience/Knowledge/Skills Required:
- Working knowledge of on-page and off-page SEO
- Working knowledge of tools like Ahrefs, Hotjar, AdWords, Analytics, GSC, SEMRush, Mangools, Screaming Frog, Firebase, Mix panel, and others
- Must have experience in managing a team of at least 10 employees with performance evaluation criteria
- Must have some experience with paid search and social marketing
- Must have experience with publications and partnerships
- Must have experience in reputation management
- Must have prior hands-on experience in the following domains:
- Must have some knowledge of Agile system
- Experience in SaaS/PaaS/IaaS preferred
Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Security, VbaaS, Athleisure, Lifestyle, Media & Publications, and Financial Services. At Gaditek, our employees choose to question and are expected to question everything around them, and then find ways to do things differently. The result? Amazing people, great teams, awesome business units, and people-centric culture that always end up going to new and unknown places.
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