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Brand Manager

Ihsan Sons Pvt Ltd

拉合尔，巴基斯坦

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发布 Apr 01, 2021 32 查看

PKR. 150,000 - 200,000/Month

Responsible for overall company’s branding & product image strategies by analyzing market, consumer & competitor trends (new/existing).
Prepare annual branding plans, create a calendar of campaigns and events, set the marketing budget (ensure high ROI) - monthly & quarterly, and analyse the market and competitors.
Keep a track of industry insights to develop and align brand keys and help advertisers develop business goals by acting as the liaison between key accounts and internal teams.
Develop custom brand management plans for each product development and submit updated summaries on brand exposure to management each month.
Assist in the design of retail packaging as well as the creation of in-store marketing displays.
Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved.
Work closely with several advertising agencies to manage brand marketing campaigns
Managing all PR campaigns, JV & Collabs for SS & XK.
Managing Product shoots/DVC shoots/TVC shoots, Videos & portfolios.
Manage and refine the organizations' overall branding & positioning/personality.
Help HOD in managing and measuring marketing campaign costs (events, email campaigns, web pages and promotional material) and attend trade shows and cultivate business contacts.
Utilise data for marketing campaigns, interrogating the organizations' databases and external data.
Negotiate with media agencies and secure agreements on the production of promotional materials.
ATL/BTL/TTL & Trade Marketing activities of the products through daily liaison.
Support HOD in coordination all media contact and ensure that the company consistently gets print and digital coverage.
Work closely with HOD and PR team to ensure that campaigns are staying on track and being received well by the public.
Building branding campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
Analyzing and interpreting metrics to measure the success of employer branding initiatives.
Develop deep understanding of the category and consumers.
Taking Care of All SKU’s Designs, Packaging & POSM material.
Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term 2
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Managing the budget for advertising and promotional items
Contribute to development and execution of strong, functionally defined brand plans.
Track and monitor performance, health and strategic alignment.
Understands business impact of marketing and trade investment of his/her brand and ensure that necessary changes are made to deliver top line targets.
Develops a deep understanding of the category and consumers, helps develop the consumer portrait and category drivers.
The incumbent is responsible to delight target consumer, build: story brand and ensure the delivery of top line.

技能

Digital Marketing Marketing Strategy Presentation Skills Campaigns Management Analytical Mind Trade Marketing

工作详细内容

全部职位:

1 发布

工作时间:

早班

工作类型:

全职/长期工

工作地址:

Raiwind, 拉合尔, 巴基斯坦

性别:

没有偏好

年龄:

24 - 45 年

最低学历:

硕士

学位头衔:

MBA (Marketing)

职位等级:

资深专业人员

经验:

3年 - 5年

在之前申请:

May 02, 2021

发布日期:

Apr 01, 2021

Ihsan Sons Pvt Ltd

· 601-1000 员工 - 拉合尔

关注

IHSAN Sons belongs to a 100% export oriented group and is a leading manufacturer and exporter of Cotton Waste, Surgical Bleached Absorbent Cotton, Yarns, & Nonwoven Fabrics.